Jeremy Durant — May 12, 2017 Follow @BopDesignSD— May 12, 2017 Regardless of the industry you operate in, when it comes to the B2B world, a professional website is the crux of a successful marketing strategy. A B2B website is the landing spot for digital ads, email campaigns, social media advertising, direct mailers, and everyday … Continue reading 6 Statistics to Guide Your B2B Web Design Strategy
Fixing Digital Publishing’s Dirty Little Secret by Pierre-Marc Diennet , Op-Ed Contributor, May 12, 2017 Digital publishing has a dirty little secret – one that all publishers know, accept and refuse to discuss openly. But the days of being able to sweep this ugly truth under the rug, out of view from clients, are fast … Continue reading Fixing Digital Publishing’s Dirty Little Secret
Brendan Gardiner — May 12, 2017 — May 12, 2017 It’s the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. We’re talking about Mother’s Day, of course, and it’s bigger than ever this … Continue reading Mother’s Day Email – Not a Vacuum Cleaner in Sight!
Salma Jafri — May 12, 2017 Follow @salmajafri— May 12, 2017 Playlists are like your closet. Yes, I said that – please bear with the analogy! Just the same way in which you would organize your closet so your clothes are easier to find when you’re in a rush at 8am that Monday morning, similarly … Continue reading Create YouTube Playlists so Viewers Can Easily See Videos
Cheetah Mobile: How Video Ads Complement The Media Mix by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2017 The Chinese Internet company Cheetah Mobile — known for its apps Clean Master and Battery Doctor, which have been downloaded millions of times — needed a way to help developers monetize their apps with new advertising … Continue reading Cheetah Mobile: How Video Ads Complement The Media Mix
Randy Milanovic — May 13, 2017 Follow @kayak360— May 13, 2017 One of the interesting things I’ve learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on … Continue reading Why Does Consensus Often Lead to False Positives?
Emma Weir — May 13, 2017 — May 13, 2017 As with any relationship, first impressions are extremely important. The same goes for business to consumer relationships and confirmation emails. As potentially the first correspondence a customer will receive from you, it’s crucial you make a good impression. Confirmation emails can range anywhere from newsletter … Continue reading How Confirmation Emails Benefit Your Business
Mary Lister — May 13, 2017 — May 13, 2017 Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. Especially when your company is rapidly growing and you’re interviewing for multiple positions at once, it can be hard to keep up! The marketing … Continue reading 31 Must-Ask Interview Questions for Marketing Jobs
Measuring Up: B2B Email And the Attribution Challenge by Ray Schultz , Columnist, May 12, 2017 B2B marketers don’t know how to count. That is, many can’t measure and attribute their results across channels. That’s the grim finding of the 2017 Marketing Measurement and Attribution from Demand Gen, sponsored by brightfunnel. Of 173 marketers surveyed, … Continue reading Measuring Up: B2B Email And the Attribution Challenge
James Gagliardi — May 12, 2017 — May 12, 2017 If you’re considering a move to a subscription model, you’re in good company. From baby diapers to snowboards and luxury cars, online subscriptions and automated payment models are on the rise as brands seek to meet consumer preferences. Before you develop an online subscription business, … Continue reading Adopting a Subscription Model? Here Are 3 Options to Consider
