Paul Keijzer — May 11, 2017 Follow @Paul_Keijzer— May 11, 2017 Let’s take a moment and think about what we learned in college and/or university. There’s a good chance that aside from your core courses you may have taken a few electives such as humanities, calculus, history, psychology and so on. Looking at what you … Continue reading The Crisis of Skills’ Shrinking Half-Life
Daily Archives: May 25, 2017
What marketers should know about Snap’s Q1 2017 earnings report
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark. Tim Peterson on May 11, 2017 Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough. Yes, in the first quarter of 2017, Snapchat’s … Continue reading What marketers should know about Snap’s Q1 2017 earnings report
Taking Goliath down: How to compete with the giants in your industry
How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths. Aden Andrus on May 11, 2017 Marketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger, better funded and … Continue reading Taking Goliath down: How to compete with the giants in your industry
“Personally, I Think You Will Like This”
Michael Bellina — May 10, 2017 Follow @MigmanMedia— May 10, 2017 When you walk into a business that you frequent and the person behind the counter greets you by name with a smile, don’t you feel special? Additionally, they know your regular order, start it without you even asking and know enough about you to … Continue reading “Personally, I Think You Will Like This”
Do You Need Different Kinds of Video for Sales Enablement?
Bruce McKenzie — May 10, 2017 — May 10, 2017 Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production values for each genre. It’s worth a look. But this “generic” approach to video … Continue reading Do You Need Different Kinds of Video for Sales Enablement?
Brainstorming Meetings: What To Do When They’re All Storm & No Brain
Brooke B. Sellas — May 10, 2017 Follow @madSMscientist— May 10, 2017 Remember when brainstorming meetings were cool? The problem with getting together with your cohorts and coercing the creative juices to flow is that creativity doesn’t work like that; it’s not tied to deadlines. Nor does creativity care that such-and-such is due today. So … Continue reading Brainstorming Meetings: What To Do When They’re All Storm & No Brain
When is a native ad not native? Understanding it’s all about context
Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads. Rich Rosenzweig on May 10, 2017 PageFair’s 2017 Adblock Report features a survey asking people who use ad blockers about which units in particular drove them to block. … Continue reading When is a native ad not native? Understanding it’s all about context
The Small Business Guide to Google Analytics
Warren Knight — May 10, 2017 Follow @warrenknight— May 10, 2017 When I run a PPC campaign, or do marketing around a specific webinar/event, Google Analytics is my “measuring” tool of choice. Google Analytics is one of the most effective tools for measuring various different metrics, and I use this tool for my Warren Knight … Continue reading The Small Business Guide to Google Analytics
3 Traits That ALL Successful Sales People Have in Common
Will Thomson — May 9, 2017 Follow @WillRecruits— May 9, 2017 I have talked to all kinds of sales people over the years. I have talked to successful ones and ones that have really struggled in their profession. Why do some sales people continue to crush their quota and over perform? What drives them? Starting … Continue reading 3 Traits That ALL Successful Sales People Have in Common
Mobile Usage & Mobile Marketing Statistics that You Need to Know [Infographic]
Venkatesh C.R. — May 8, 2017 Follow @dotcominfoway— May 8, 2017 If your business performs Business to Consumer (B2C) transactions, then it’s very important that make yourself available based on where and how the end-user interacts with businesses today. It’s 2017, and if you haven’t implemented marketing strategies that adapt to the way consumers do … Continue reading Mobile Usage & Mobile Marketing Statistics that You Need to Know [Infographic]