Daily Archives: May 24, 2017

How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns

Hassan Mansoor — May 10, 2017 Follow @Hassan_Mansoor1— May 10, 2017 Unlike large corporations with tons of marketing cash, small businesses don’t usually have the luxury to overindulge on marketing. Many small business owners are often torn between spending the little working capital they have on a short, flashy marketing campaign with immediate effects or … Continue reading How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns

For marketing with developer events, connection and authenticity matter

If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community. Josh Aberant on May 10, 2017   Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their opinions with the rest of … Continue reading For marketing with developer events, connection and authenticity matter

M&A Strategic Planning: Picking the Right Growth Strategy for Your Business

Lisa Masiello — May 10, 2017 Follow @LisaMasiello— May 10, 2017 M&A Strategic Planning: Picking the Right Growth Strategy for Your Business The topic of mergers and acquisitions in the IT industry is dominating conversations at vendor conferences, channel partner events, industry association meetings, and in online trade publications. It shows no indications of slowing … Continue reading M&A Strategic Planning: Picking the Right Growth Strategy for Your Business

Email List Building: 6 Tips to Convert Visitors to Subscribers

Debra Murphy — May 10, 2017 Follow @MasterfulMktg— May 10, 2017 Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email … Continue reading Email List Building: 6 Tips to Convert Visitors to Subscribers

Machine Reading To Change Human, Search Engine Interactions

Machine Reading To Change Human, Search Engine Interactions by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2017 Microsoft researchers are working on “machine reading” technology that would advance the way search engines work. In theory, instead of typing in a query and getting a list of links, an advanced machine reading system would respond … Continue reading Machine Reading To Change Human, Search Engine Interactions