Daily Archives: May 21, 2017

Not Sure PPAs Are The Future of Advertising, Either

Not Sure PPAs Are The Future of Advertising, Either by George Simpson , Featured Contributor, May 4, 2017 A new report sensationally entitled “The End of Advertising As We Know It” predicts that “persistent personal assistants” — consultant-talk for Amazon Echo or Google Home’s Assistant — will protect users from traditional advertising, since they scrape … Continue reading Not Sure PPAs Are The Future of Advertising, Either

“But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience

Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience