Not Sure PPAs Are The Future of Advertising, Either by George Simpson , Featured Contributor, May 4, 2017 A new report sensationally entitled “The End of Advertising As We Know It” predicts that “persistent personal assistants” — consultant-talk for Amazon Echo or Google Home’s Assistant — will protect users from traditional advertising, since they scrape … Continue reading Not Sure PPAs Are The Future of Advertising, Either
Daily Archives: May 21, 2017
Video Marketing 101: Every Platform Is Going Video
Steven Tulman — May 5, 2017 Follow @StevenTulman— May 5, 2017 Video Marketing Video content is seeing massive gains in popularity. If correctly implemented, video content has been shown to be far more effective than written content in many scenarios. For consumers: Youtube has over 1 billion monthly users, which translates to ⅓ of the … Continue reading Video Marketing 101: Every Platform Is Going Video
The Essence of Successful Positioning
Bob Apollo — May 6, 2017 Follow @bobapollo— May 6, 2017 When it comes to positioning (and getting your message across), most B2B sales organisations face either a crowded or a barren landscape. If you’re in an established market, you need to find a way of standing out from a crowd of competitors, many … Continue reading The Essence of Successful Positioning
Trade Tips: How Small Businesses Can Prepare to Export
Cassie Ann Hodges — May 6, 2017 — May 6, 2017 In honor of World Trade Month, we are partnering with the United States Department of Commerce to help your small business learn the ins and outs of exporting. Through a series of “how to” videos and tips, you’ll learn how your company can break … Continue reading Trade Tips: How Small Businesses Can Prepare to Export
“But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience
Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience
Will ‘Payments’ Make Chatbots the Next Big Thing in eCommerce?
Chris Pitt — May 6, 2017 Follow @Pitty_C— May 6, 2017 Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile payments,” but insists he’s seen enough “magic” to know … Continue reading Will ‘Payments’ Make Chatbots the Next Big Thing in eCommerce?
12 Steps to Social Selling
Colleen McKenna — May 5, 2017 Follow @Colleen_Intero— May 5, 2017 I recently heard that LinkedIn may have dropped the word social from social selling. And, the funny part is that while LinkedIn has moved on most salespeople world haven’t even adopted selling through social channels. While I am not a fan of the term … Continue reading 12 Steps to Social Selling
5 Powerful Tools to Spy on Your Competitors Online
Irina Weber — May 5, 2017 Follow @irinaweber048— May 5, 2017 The first Chinese iPhone copy has been released on the same day as the original device. How so? Only if you are using advanced spying skills as Chinese factories do. Or by following 5 simple steps outlined in our blog. Tool #1: Use URL … Continue reading 5 Powerful Tools to Spy on Your Competitors Online
Build Your Business Using Flipboard Magazines
Janette Speyer — May 5, 2017 Follow @websuccess— May 5, 2017 There are use many applications for businesses out there. This can be overwhelming! Where do you begin to sort through the chaos? When you run a business, days are long and time is non-existent. But, if you had to focus on that one single … Continue reading Build Your Business Using Flipboard Magazines
Exact Match vs. Close Variants: Difference & Impact
By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should … Continue reading Exact Match vs. Close Variants: Difference & Impact