It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry. Nate Dame on May 4, 2017 Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have … Continue reading 5 ways SEO experts say you should optimize for RankBrain
Daily Archives: May 20, 2017
Analyze Your YouTube Channel Performance Using Supermetrics
By Nadiia Gryshchenko April 27th, 2017 Supermetrics is a browser extension that allows you to export the necessary data for your video channel or a particular video. You can choose among three versions: a free trial, pro, and super pro version. The app integrates Google Analytics, AdWords, Facebook Ads, Bing Ads, and other platforms. … Continue reading Analyze Your YouTube Channel Performance Using Supermetrics
Optimizing YouTube For E-commerce In 2017
By Victoria Klochkova May 5th, 2017 As broadband Internet becomes more widespread and accessible across the world, the share of video content is rapidly and inevitably growing. The majority of users regard video as the easiest medium to perceive. It is only natural, then, that YouTube, being the best-known video sharing service, is an … Continue reading Optimizing YouTube For E-commerce In 2017
How to Unlock the Power of Email Marketing in 3 Simple Steps
Laura Cole — May 4, 2017 — May 4, 2017 In a world that is saturated with digital and social media marketing channels, the concept of reaching customers through email has become largely unfashionable. This does not do justice to the potential that exists within the practice of email marketing, however, which remains one of … Continue reading How to Unlock the Power of Email Marketing in 3 Simple Steps
How to Choose the Right Hashtags When Promoting Blog Content
Christopher Hutchens — May 4, 2017 — May 4, 2017 Writing and promoting blog posts is an essential part of any inbound marketing strategy. Without content, you won’t attract visits from search. And without promoting, you won’t gain the traction you need for your post to shine. But how do you promote the content after … Continue reading How to Choose the Right Hashtags When Promoting Blog Content
What Makes Good Backlinks (& How to Build Them!)
By Matt Janaway May 1st, 2017 Backlinks are the lifeblood of SEO today, just as they were 10 years ago. According to CIO, backlinks are the second most important ranking factor, after content relevance; whereas Moz declares page- and domain-level back-links to be the most influential ranking factors. However, unlike 10 years ago, today … Continue reading What Makes Good Backlinks (& How to Build Them!)
Conversion Tactics To Use On Your Paid Social Media Audience
By Joe May 2nd, 2017 So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to … Continue reading Conversion Tactics To Use On Your Paid Social Media Audience
3 Simple Tips For Young Entrepreneurs
Eric Samson — May 4, 2017 Follow @ericbsamson— May 4, 2017 Being a guy who’s been on both sides of the negotiation table, I’ve seen a lot in my professional life. I’ve worked with several e-commerce businesses—some new, some not—and have seen the way entrepreneurs fresh from their BA or MBA program make their pitches—some … Continue reading 3 Simple Tips For Young Entrepreneurs
Surviving Competition: 6 Handy Tips to Launch Your Startup
Beth Worthy — May 4, 2017 Follow @gmrtranscripts— May 4, 2017 Unique ideas are what drive successful entrepreneurs, but now there are an increasing number of startups competing for the attention of venture capitalists than earlier this century. It’s getting more difficult for both discovering original ideas and standing out in a crowded market, but … Continue reading Surviving Competition: 6 Handy Tips to Launch Your Startup
Your Marketing Emails Aren’t Getting Clicked. Here’s Why.
Olivia Savage — May 4, 2017 — May 4, 2017 Hidden somewhere in the depths of your website is a white paper, webinar or infographic that you and your team put a whole lot of heart and soul into. Sorry to break it to you, but it’s not getting any clicks (and, likely, it isn’t … Continue reading Your Marketing Emails Aren’t Getting Clicked. Here’s Why.