Daily Archives: May 18, 2017

User-generated content: What your brand can learn from Spotify

Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy. Jason Warnock on May 2, 2017   A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign … Continue reading User-generated content: What your brand can learn from Spotify

Conversion Tactics To Use On Your Paid Social Media Audience

By Joe Ryan May 2nd, 2017 So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to engage … Continue reading Conversion Tactics To Use On Your Paid Social Media Audience