Are you a new online store owner or looking to improve your e-commerce strategy? Contributor Steve shares the top five errors you should avoid to help you get ahead in the e-commerce game. Steve Olenski on May 3, 2017 Are you new to the wonderful world of e-commerce? Are you hoping to hit the … Continue reading Top mistakes new online retailers make
Daily Archives: May 18, 2017
How To Do Local SEO Keyword Research
By Joe Cox May 3rd, 2017 Whilst so much SEO strategies are often focused on ranking sites for competitive keywords relating to their service or product offering, there is often a hugely overlooked ROI in local SEO. Despite relatively lower search volumes, local searches often carry a lot more intent and can deliver traffic to your … Continue reading How To Do Local SEO Keyword Research
The Key to a Successful Mobile Site is Subtraction
Michael Bellina — May 2, 2017 Follow @MigmanMedia— May 2, 2017 There is no doubt that our cell phones are an integral part of our lives. If you don’t believe me, try going a day without it. Because of this, as business owners, we have made sure that our sites are mobile friendly. At least, … Continue reading The Key to a Successful Mobile Site is Subtraction
How to Compete in Facebook Ads
Brett McHale — May 3, 2017 — May 3, 2017 If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken. Unfortunately for the couch potato marketers of … Continue reading How to Compete in Facebook Ads
The Bottom 90: Best And Worst Email Practices From Dotmailer
The Bottom 90: Best And Worst Email Practices From Dotmailer by Ray Schultz , Columnist, May 2, 2017 All praise is due to Best Buy, J. Crew and other brands that made into dotmailer’s top ten email matchup, “Hitting The Mark.” But what about the other 90 retailers? What did they do wrong? Plenty, as … Continue reading The Bottom 90: Best And Worst Email Practices From Dotmailer
Tips to Creating an Effective Company Instagram Profile
Jonathan Chan — May 2, 2017 Follow @joncwrites— May 2, 2017 There are two things I think about often: how to get a great shave and how to get more followers on Instagram. Okay, maybe I think about some other things too, but these two topics are pretty important to me as I like a … Continue reading Tips to Creating an Effective Company Instagram Profile
How to Decide When to Join a Social Media Platform
Annaliese Henwood — May 2, 2017 Follow @MktgInnovator— May 2, 2017 Whenever we turn around, there’s either a new big feature or new social platform available with full business opportunity. We used to have the typical Facebook and Twitter platforms, but now there’s Instagram, Pinterest, Snapchat, LinkedIn… If you’re a small business or working solo, … Continue reading How to Decide When to Join a Social Media Platform
How to optimize for voice search
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search. Sherry Bonelli on May 2, 2017 The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants … Continue reading How to optimize for voice search
4 Benefits of Using Emojis in Email Subject Lines
Richard Larson — May 2, 2017 — May 2, 2017 Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email open rates. However, emojis can be that sure thing if they are done right. There … Continue reading 4 Benefits of Using Emojis in Email Subject Lines
4 Steps to Taking Your Data Enrichment Strategy to the Next level
Shoshi Weinstein — May 2, 2017 — May 2, 2017 Introduction Your company’s marketing team has done a great job bringing in new leads to your CRM, and now it’s your turn to make some sense out of an overwhelmingly long list of new contacts. Depending on the landing page a given new prospect filled … Continue reading 4 Steps to Taking Your Data Enrichment Strategy to the Next level