Randy Milanovic — April 27, 2017 Follow @kayak360— April 27, 2017 Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist, a mentor, friend, or even a religious leader. And just like the rest, you would be completely wrong. Every … Continue reading Who is the Most Influential Person Ever?
Michael Heller — April 27, 2017 — April 27, 2017 For HR Professionals and Managers, year-end can mean painful performance review time. And this is exacerbated if you are one of the 52% of companies that conducts annual reviews. Why? Because you’re forced to remember everything Tim from financial operations did since last year at … Continue reading Painful End of the Year Reviews
William Comcowich — April 27, 2017 Follow @GleanTeam— April 27, 2017 As more companies adopt social media listening, some are monitoring online comments of employees. But before they take action against an employee for posting disparaging remarks about their brands, they had best check with their legal counsel. Acting hastily can land a company in … Continue reading Managing the Risks of Monitoring Employees on Social Media
Ruby Rusine — April 27, 2017 Follow @SocialSMktg— April 27, 2017 Business blogging: Is your company publishing one regularly – or not yet? According to InsideView: 33% of B2B companies use blogs. If your company is one of the 33% of that is publishing business blogs, then you can give your team a pat on … Continue reading Business Blogging: What Your Business is Missing If You Are Not Blogging and What to Do
Natalie Petersen — April 27, 2017 — April 27, 2017 Kendall, Kim and Kylie are all at the top of the social media game. [buzzfuss] © 123RF.comWhether you love them or hate them, it is hard to find someone who doesn’t have an opinion about the Kardashian and Jenner family. I, for instance, love them. … Continue reading Keeping Up with Social Media: How to be Number One Like a Kardashian/Jenner
Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into the impact of a Like on a company’s bottom line and how to incorporate it into your marketing strategy. Brad O’Brien on April 27, 2017 I remember the days when you could only run Page Like campaigns within Facebook … Continue reading What is the value of a ‘Like?’
Matt Brennan — April 26, 2017 Follow @MattLBrennan— April 26, 2017 Take the time to improve your blog post before you hit publish. The web is a crowded place. You can’t open up your browser without tripping over the same kinds of content written by multiple businesses and websites. It’s easy to find yourself stuck … Continue reading 21 Simple Ways to Improve Your Blog Post in Minutes
Bob Hutchins — April 24, 2017 Follow @Bobhutchins— April 24, 2017 “How much should I spend on my content marketing?” It’s a question that many business owners consider, but few want to ask. Instead, they hold the question to themselves: “If I ask, they’ll try to upsell me.” “I should be the one to know … Continue reading How Much Do Companies Spend on Content Marketing? [Infographic]
57% Of Video Viewers Discover Content Through Search by Laurie Sullivan @lauriesullivan, April 27, 2017 A shift in behavior is changing the way consumers search and find videos, as well as their perception of video advertising. Those habits are becoming difficult to change. Currently, 57% of consumers discover online video through search; 50% through social … Continue reading 57% Of Video Viewers Discover Content Through Search
