Sahail Ashraf — April 28, 2017 Follow @Talcontent— April 28, 2017 One of the golden rules of marketing is ‘make sure you’re talking to the right audience’. With a brand online, and on social media, this can sometimes turn out to be less than straightforward. Social media is capable of bringing a lot of people … Continue reading How To Build A Better, More Relevant Audience on Instagram
Daily Archives: May 15, 2017
How to secure buy-in for your content marketing program expansion
How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success. Rachel Lindteigen on April 28, 2017 While you understand the importance of content marketing and the potential it has to drive business, do … Continue reading How to secure buy-in for your content marketing program expansion
Are you grateful for digital? Part 2: Q&A
Columnist Lewis Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers. Lewis Gersh on April 28, 2017 In my most recent column, I challenged you to ask if you were grateful for digital. I argued that … Continue reading Are you grateful for digital? Part 2: Q&A
It’s Time to Be Honest About the People in Your Experience
Jeannie Walters — April 28, 2017 Follow @jeanniecw— April 28, 2017 It’s all about your people. And it’s also about…your people. Several customer experience case studies confirmed this idea at Medallia’s Experience 2017 conference. They are valuable reminders of how customers are people, and they respond best to people who understand their situation, and … Continue reading It’s Time to Be Honest About the People in Your Experience
Oh, My Faking Head!
Oh, My Faking Head! by Greg Peverill-Conti , Columnist, April 27, 2017 Last month I penned a little somethin’ somethin’ here on the whole fake news issue. Most thinking people agree that false information and hate speech are bad things that should be avoided and discouraged. This leads me to wonder how people who disagree … Continue reading Oh, My Faking Head!
Social Media Statistics: How to Make Use of Data for Your Business
Ruby Rusine — April 27, 2017 Follow @SocialSMktg— April 27, 2017 Teens Social Media Behavior To not be on social media would be to your business’ peril. It is truly the wave of the future. It continues to evolve, but then, you know that already. Stop dragging your feet. Be there already! You want leads … Continue reading Social Media Statistics: How to Make Use of Data for Your Business
How To Get a Verified Blue Badge on Your Facebook Page
Brandon Leibowitz — April 27, 2017 Follow @seooptimizers— April 27, 2017 Facebook displays the Verified Badge on verified Facebook accounts and pages to inform the visitors the page or account is confirmed to be authentic. The proof of authenticity for Pages comes in a blue or gray circle badge with a tic mark. The Gray … Continue reading How To Get a Verified Blue Badge on Your Facebook Page
Creating Grabby Headlines for Your Social Media Ads
Gail Oliver — April 27, 2017 Follow @AttentionGet— April 27, 2017 If you are running online ads, particularly on social media, you really don’t have a lot of space to use a lot of words. In fact, Facebook only allows 20% of an ad’s graphic to be text. Therefore, your ad’s headline has to have … Continue reading Creating Grabby Headlines for Your Social Media Ads
Digital Transformation’s Impact on Business Processes and Work
Ginger Shimp — April 27, 2017 Follow @GingerShimp— April 27, 2017 A previous post addressing the impact of digital transformation on business models can be found here. Today’s businesses operate in a world of increasing complexity characterized by higher data volumes, faster business cycles, and ever more demanding customers. In this volatile climate, traditional business … Continue reading Digital Transformation’s Impact on Business Processes and Work
4 Ways to Sell More With Less Persuasion
Deji Atoyebi — April 27, 2017 Follow @I_amAtoyebiDeji— April 27, 2017 Let me guess: you’re managing a business and wish to rake in more profits than you’re currently doing. But there’s a little problem: you haven’t gotten to wrap your head around increasing sales. Chances are also high that you’ve learned and used persuasive online … Continue reading 4 Ways to Sell More With Less Persuasion