Daily Archives: May 15, 2017

How to secure buy-in for your content marketing program expansion

How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success. Rachel Lindteigen on April 28, 2017   While you understand the importance of content marketing and the potential it has to drive business, do … Continue reading How to secure buy-in for your content marketing program expansion

It’s Time to Be Honest About the People in Your Experience

Jeannie Walters — April 28, 2017 Follow @jeanniecw— April 28, 2017   It’s all about your people. And it’s also about…your people. Several customer experience case studies confirmed this idea at Medallia’s Experience 2017 conference. They are valuable reminders of how customers are people, and they respond best to people who understand their situation, and … Continue reading It’s Time to Be Honest About the People in Your Experience

Oh, My Faking Head!

Oh, My Faking Head! by Greg Peverill-Conti , Columnist, April 27, 2017 Last month I penned a little somethin’ somethin’ here on the whole fake news issue. Most thinking people agree that false information and hate speech are bad things that should be avoided and discouraged. This leads me to wonder how people who disagree … Continue reading Oh, My Faking Head!

Digital Transformation’s Impact on Business Processes and Work

Ginger Shimp — April 27, 2017 Follow @GingerShimp— April 27, 2017 A previous post addressing the impact of digital transformation on business models can be found here. Today’s businesses operate in a world of increasing complexity characterized by higher data volumes, faster business cycles, and ever more demanding customers. In this volatile climate, traditional business … Continue reading Digital Transformation’s Impact on Business Processes and Work