Darleen DeRosa — April 26, 2017 Follow @onpoint_llc— April 26, 2017 When it comes to training future leaders, it’s important to use multiple approaches. The average attention span is shorter than it was even a decade ago, and employees have come to expect training to be on their terms. This is especially true among Millennials, … Continue reading Mixing It Up: Which Leadership Training Formats Work Best?
Beth Adan — April 26, 2017 Follow @BethAdanPR— April 26, 2017 What should you post on social media? Here are 11 creative ideas. I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting … Continue reading What Should My Business Post on Social Media?
Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. Julie Joyce on April 26, 2017 I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let … Continue reading Content and links: It really does take a village
CMO Priorities Conflict With Delivering On Customer Experience by Laurie Sullivan @lauriesullivan, April 25, 2017 New data from the CMO Club and Signal paint a conflicting picture of CMO priorities and what they plan to spend to retain existing customers and make new friends. Nearly half of CMOs say they will spend between 30% and … Continue reading CMO Priorities Conflict With Delivering On Customer Experience
Richard Ruff — April 26, 2017 Follow @saleshorizons— April 26, 2017 After many years of sitting in on sales calls and even more providing feedback to salespeople in sales simulations, we’ve noticed there definitely is variability in the amount and quality of pre-call planning. Pre-call planning improves when someone else is on the call, like … Continue reading The Lost Art of Call Planning
Rebekah Mori — April 26, 2017 — April 26, 2017 Social media engagement is essential to meeting your online presence goals. Developing an interactive online community spreads brand awareness, strengthens customer loyalty, and increases your consumer following. Once you are clear on your social media goals, you can select tactics that drive interaction to your … Continue reading 13 Easy Ways to Boost Social Media Engagement
Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure. Garrett Mehrguth on April 26, 2017 at 9:15 am In 2017, digital marketing is no longer an afterthought. Digital is a critical part of … Continue reading 6 roles you need on your marketing team + 2 you probably haven’t considered
Four Consumer Insights To Aid Search by Aaron Baar , Staff Writer, April 25, 2017 Search marketing used to be a simple idea: Create keyword strategies optimized for your products, buy those relevant keywords, and track and adjust accordingly. But the explosion of new devices and platforms (smartphones, social media, geo-fencing), have changed the equation … Continue reading Four Consumer Insights To Aid Search
First Choice: Email Leads In Personalization, Study Finds by Ray Schultz , April 25, 2017 Email remains the top personalization channel, with 72% of marketers using it and 71% rating it as very or extremely important, according to a survey released today by Evergage. Email campaigns are deployed more than any other type of customer … Continue reading First Choice: Email Leads In Personalization, Study Finds
Blake Beus — April 25, 2017 Follow @BlakeBeus— April 25, 2017 Startup Stock Photos There has been a major shift in the B2B buying process. Social media has become a key component of buyer decision making. A 2017 Fjord Trends report shows 94% of B2B buyers conduct online research before making a business purchase and … Continue reading Empowering Your Sales Team Towards Successful Social Selling