Monica Montesa — April 22, 2017 Follow @missmontesa— April 22, 2017 When meeting someone for the first time, it’s all about that first impression. And unless you’re on a blind date that’s gone awry, you want to make sure it’s a good one. This way, you get another chance to hang out, build a relationship … Continue reading 3 Dreamy Welcome Emails You Can Easily Re-Create
Daily Archives: May 10, 2017
Social Users Turn Away From ‘Interruptive’ Ads
Social Users Turn Away From ‘Interruptive’ Ads by Gavin O’Malley @mp_gavin, April 20, 2017 As Twitter demonstrated earlier this week, social networks have not given up on in-stream video ads, and similarly “interruptive” brand experiences. But as new research shows, people are far less likely to view, like or share a video on social media … Continue reading Social Users Turn Away From ‘Interruptive’ Ads
SEO Is Dead. No, Really
SEO Is Dead. No, Really by Richard Deede , Columnist, April 21, 2017 As an SEO professional focused on the healthcare industry, I regularly come across articles declaring that “SEO is Dead!” For the most part, these are reactionary pieces in response to some sort of shift in the search landscape, such as Google removing … Continue reading SEO Is Dead. No, Really
People: The Achilles’ heel of online marketers
A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations. Aden Andrus on April 21, 2017 There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, … Continue reading People: The Achilles’ heel of online marketers
Using a social management platform: What you need to know
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision. Justin Freid on April 21, 2017 Social has become a key component of most brands’ marketing and engagement strategies. As a result, there are quite … Continue reading Using a social management platform: What you need to know
2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. Lori Weiman on April … Continue reading 2017 SEM growth hacks: Monster growth from brand protection
SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. Jim Yu on April 21, 2017 Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. … Continue reading SEO & intelligent content: Discovery, connection and improved performance
Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” Megan Hannay on April 21, 2017 In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for … Continue reading Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Marketers Losing Millions From Slow-Loading Web Site Pages
Marketers Losing Millions From Slow-Loading Web Site Pages by Laurie Sullivan @lauriesullivan, April 20, 2017 Most marketers know that the more slowly a Web site page loads in a browser, the more it can hurt the company’s bottom line, but new data reveals that the negative impact can occur much earlier than expected. Slow loading … Continue reading Marketers Losing Millions From Slow-Loading Web Site Pages
Content Upgrades: A Super Simple Beginner’s Guide [Infographic]
Marvin Russell — April 18, 2017 Follow @marvinrussell— April 18, 2017 I’ve personally collected about 100,000 emails. Half of those emails were collected by offering exclusive bonus content in exchange for an email address. It’s not enough anymore to simply ask for a email subscription, unless of course you brand is extremely well known for … Continue reading Content Upgrades: A Super Simple Beginner’s Guide [Infographic]