Daily Archives: May 10, 2017

People: The Achilles’ heel of online marketers

A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations. Aden Andrus on April 21, 2017   There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, … Continue reading People: The Achilles’ heel of online marketers

SEO & intelligent content: Discovery, connection and improved performance

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. Jim Yu on April 21, 2017   Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. … Continue reading SEO & intelligent content: Discovery, connection and improved performance

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” Megan Hannay on April 21, 2017   In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for … Continue reading Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

Content Upgrades: A Super Simple Beginner’s Guide [Infographic]

Marvin Russell — April 18, 2017 Follow @marvinrussell— April 18, 2017 I’ve personally collected about 100,000 emails. Half of those emails were collected by offering exclusive bonus content in exchange for an email address. It’s not enough anymore to simply ask for a email subscription, unless of course you brand is extremely well known for … Continue reading Content Upgrades: A Super Simple Beginner’s Guide [Infographic]