Daily Archives: May 5, 2017

Strategy, Not Execution, Optimizes Content Marketing

Strategy, Not Execution, Optimizes Content Marketing by Jess Nelson, April 13, 2017 Over-taxed creative resources are a challenge to any content-based communications program. Developing content takes time and, if done incorrectly, can easily eat up marketing budgets while still proving ineffective. Only a third of 2,562 B2B marketers polled by the Content Marketing Institute rated … Continue reading Strategy, Not Execution, Optimizes Content Marketing