Daily Archives: May 5, 2017

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment

Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. Janet Driscoll Miller on April 17, 2017   Like any marketing channel, SEO is an investment. Whether you’re using in-house … Continue reading Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment

The 4 Principles of Risk Taking—Why and How You Should Foster a Culture of Risk Taking

Jim Haudan — April 17, 2017 Follow @jhaudan— April 17, 2017 Nearly 67% of American employees can name at least one thing that would prevent them from taking any kind of risk at work. Some say they don’t have enough support from managers or leaders, others are afraid of mistakes or failure may result in, … Continue reading The 4 Principles of Risk Taking—Why and How You Should Foster a Culture of Risk Taking

How to cut through cross-channel noise using intent-driven personalization

4 ways intent-driven personalization can optimize your digital marketing efforts In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets … Continue reading How to cut through cross-channel noise using intent-driven personalization