Brett Morgan — April 13, 2017 Follow @gothamCulture— April 13, 2017 Newsflash: People aren’t possessions. So why do we insist on treating workers like commodities? Once upon a time, employees and companies enjoyed a mutually beneficial relationship. Workers stayed with one company for their entire careers, taking pride in their output and putting their noses … Continue reading Are They Employees or Widgets? The Results of People-as-Commodity Cultures
Daily Archives: May 4, 2017
5 Questions to Ask Yourself Before Becoming an Entrepreneur
Andrew Gazdecki — April 13, 2017 Follow @biznessapps— April 13, 2017 Have you been dreaming about dropping everything and starting your own company? Ask yourself these 5 questions before quitting your job and becoming an entrepreneur. 1. Are you prepared for entrepreneurship? You might have been dreaming about becoming an entrepreneur since you were young, … Continue reading 5 Questions to Ask Yourself Before Becoming an Entrepreneur
6 Things That Make Gen Z the Perfect Entrepreneurs
Nate Vickery — April 15, 2017 Follow @NateMVickery— April 15, 2017 For years, we’ve been listening about the Generation Y being the most entrepreneurial so far. But is Gen Z about to give Millennials a run for their money? Who are these newcomers, anyway? Born between 1994 and 2010, they are a group of university … Continue reading 6 Things That Make Gen Z the Perfect Entrepreneurs
Why You Should Use Instagram to Tell Your Company’s Story
Catherine Clements — April 15, 2017 — April 15, 2017 Whenever I reach for my phone, one of the first apps I open is Instagram. As it turns out, I’m not alone. According to a Pew Research Center study, 51 percent of Instagram users check their feed on a daily basis, and 26 percent of … Continue reading Why You Should Use Instagram to Tell Your Company’s Story
Survey surprise: Consumers very forgiving of non-mobile-friendly websites
The biggest problem was missing or incorrect NAP data. Greg Sterling on April 14, 2017 While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something different. The company’s recent online consumer survey found that a bad mobile site experience was less of an issue than missing … Continue reading Survey surprise: Consumers very forgiving of non-mobile-friendly websites
How to Successfully Market Your Small Business on a Tight Budget
Kaitlyn Hammond — April 13, 2017 — April 13, 2017 Television ads, billboards, direct mailers — these are all common ways world-known companies market their products and services. However, if you don’t have thousands of dollars to invest into your marketing budget, how do you engage with your potential clients. Small business owners often find … Continue reading How to Successfully Market Your Small Business on a Tight Budget
How to Stand Out: Logo Design Inspiration
Julie Chomiak — April 14, 2017 — April 14, 2017 A well-crafted logo has the potential to become as recognizable as its business’s name. Think of some businesses that have logos with instant recognition, such as Target, Nike, and Apple. Most anyone can conjure the image of their logos within a second of hearing the … Continue reading How to Stand Out: Logo Design Inspiration
Want to Get Your Training Budget Approved? Track These 3 Metrics
Darleen DeRosa — April 14, 2017 Follow @onpoint_llc— April 14, 2017 As a training manager, you are already your company’s biggest champion of learning and development. You’re well aware of the value leadership training brings to your company. But convincing your executive team to renew your training budget—much less increase it—can be a tough sell. … Continue reading Want to Get Your Training Budget Approved? Track These 3 Metrics
The How and Why of Successful User Product Demonstrations
Greetje den Holder — April 14, 2017 Follow @GdenHolder— April 14, 2017 In my 2016 blog The Simple Why and How of Product Demonstration Videos, I showed that product demonstration videos enable better conversion opportunities. I also listed 5 reasons why videos should be an important part of your marketing mix and revealed how you … Continue reading The How and Why of Successful User Product Demonstrations