Bob Hutchins — April 11, 2017 Follow @Bobhutchins— April 11, 2017 The social media landscape changes quickly. A new infographic from CJG Digital Marketing provides some context for the changes and challenges we can expect to see this summer. From the improvement of chat bots to continued growth in influencer marketing, here are the eight … Continue reading 8 Trends In Social Marketing Affecting Us This Summer [Infographic]
Daily Archives: May 4, 2017
3 Ways to Leverage Social Proof Beyond Case Studies
Kristen Hicks — April 14, 2017 Follow @atxcopywriter— April 14, 2017 Your customers are smart. They know marketers have a stake in the claims you make about a company’s products. If they’re ever going to trust what you have to say, you must give them more than your own word. That’s what makes social proof … Continue reading 3 Ways to Leverage Social Proof Beyond Case Studies
Website Compliance Requirements: Steps to a Smooth Process
Sandra Wrobel-Konior — April 15, 2017 Follow @sandricz— April 15, 2017 Running an online business and selling products or services online comes with some inevitable paperwork. The compliance process may take a few weeks, but when you prepare for it wisely, you can shorten it and avoid unnecessary mistakes. Online business owners need to ensure … Continue reading Website Compliance Requirements: Steps to a Smooth Process
Facebook Ads for Ecommerce Marketing: How to Get Started
Erin Higgins — April 15, 2017 Follow @sevenatomsbuzz— April 15, 2017 Believe it or not, Facebook is actually good for something more than just sharing really cute cat videos. In fact, in recent years, Facebook has become a very lucrative ecommerce marketing tool. Advertising on the social media platform has only been available since 2012, … Continue reading Facebook Ads for Ecommerce Marketing: How to Get Started
5 Ways to Lead Your Employees Through Major Organizational Changes
AJ Agrawal — April 16, 2017 Follow @ajalumnify— April 16, 2017 Change is inevitable, and the strongest companies across verticals recognize that ongoing change is a necessary ingredient to remaining competitive. Consumer behaviors today are changing at an unprecedented pace thanks to rapid technological advancements; most brands have robust dedicated social media teams, whereas ten … Continue reading 5 Ways to Lead Your Employees Through Major Organizational Changes
Seriously Boost Your Website’s Conversions With These 7 Design Tweaks
Alex Jasin — April 16, 2017 — April 16, 2017 You’ve probably read posts like this before. Maybe you’ve even written a post or two about design yourself. The answer’s always the same old story, to “build quality content, and visitors will convert”. While there’s truth that high quality content typically performs better, this idea … Continue reading Seriously Boost Your Website’s Conversions With These 7 Design Tweaks
Why You Should Outsource Your Blog Creation
Karen Repoli — April 15, 2017 Follow @karenrepoli— April 15, 2017 As an entrepreneur or small business owner, you may feel like there aren’t enough hours in a day to finish everything you need to do. Many of us wear a lot of different hats and it’s easy to get one askew or lose it … Continue reading Why You Should Outsource Your Blog Creation
How to Sell Your Brand as You Interview Job Candidates
Mike Alaimo — April 13, 2017 — April 13, 2017 Top IT professionals have no shortage of employment options. They aren’t limited to a “fish or chicken” type of decision. In fact, surveys conducted by Indeed find that 86% of tech hiring managers and recruiters find it challenging to hire, find, and keep technical talent. … Continue reading How to Sell Your Brand as You Interview Job Candidates
8 Reasons Your Employee Engagement Survey Isn’t Working
Chelsea Weber — April 13, 2017 Follow @gothamCulture— April 13, 2017 Let’s face it: For many workers, the annual Employee Engagement Survey is meaningless. Once a year, employees throw their opinions onto a form that goes…well, somewhere. They see no real changes as a result of their participation. The next year, the same questions appear … Continue reading 8 Reasons Your Employee Engagement Survey Isn’t Working
Why Your Personal Brand Still Needs Backlinks for SEO
Personal Branding Blog — April 15, 2017 — April 15, 2017 Search engine marketing has changed quite a bit over just the last couple of years, and many brands may have seen a shift in their exposure as a result. Google’s latest algorithm demands authentic, and original content that does not appear to be spam. … Continue reading Why Your Personal Brand Still Needs Backlinks for SEO