As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017 Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content
Daily Archives: May 1, 2017
19 Key Metrics to Guide Your First Blog
Tom Kuder — April 11, 2017 Follow @twkuder— April 11, 2017 Blogging metrics for startups and beginners My email service provider (ConvertKit) recently published a great report called State of the Blogging Industry. In it, they reveal some fascinating findings gleaned from a survey of more than 850 bloggers. Since I regularly advise my readers … Continue reading 19 Key Metrics to Guide Your First Blog
The Ecommerce Secret Weapon You Haven’t Heard Of
The Ecommerce Secret Weapon You Haven’t Heard Of by Chris Brubaker, Op-Ed Contributor, April 11, 2017 One of the biggest advantages retailers have online is access to shoppers’ expressed intent to purchase. Simply put, when anyone visits an ecommerce site, they can clearly indicate what they want by expressing intent via the search box, what … Continue reading The Ecommerce Secret Weapon You Haven’t Heard Of
No content strategy is an island
You can’t craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy. Rebecca Lieb on April 11, 2017 As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires … Continue reading No content strategy is an island
How to Create Engaging B2B Referral Emails
Jessica Edmondson — April 11, 2017 Follow @ContentMktg2— April 11, 2017 As the saying goes, you never know unless you ask. But when trying to generate referrals and motivate customers to register for your B2B referral program, you’ll never know unless your referral emails asks correctly. While prospecting emails for lead generation continue to decrease … Continue reading How to Create Engaging B2B Referral Emails
Recovering from a Major Traffic Drop: Reflections on SSL Redirects and Hacked Content Issues
Thomas O’Shaughnessy — April 11, 2017 — April 11, 2017 Being in the SEO world, you’re bound to run into a traffic drop at some point in your career. We’re in a volatile industry with differing opinions and, unfortunately, lots of misinformation. There are disagreements ranging from what defines “duplicate content” to what the latest … Continue reading Recovering from a Major Traffic Drop: Reflections on SSL Redirects and Hacked Content Issues
The Ultimate Cheat Sheet for Facebook Image Sizes [Infographic]
Scott Sims — April 11, 2017 Follow @bscottsims— April 11, 2017 If you are looking to attract the largest audience to your Facebook page or ad, whether you are looking to promote your business or service, the single most important thing you can do is ensure that your images are as high quality as possible. … Continue reading The Ultimate Cheat Sheet for Facebook Image Sizes [Infographic]
Top Sales Leadership Skills Needed To Deliver Top Performing Salespeople
Rachel Clapp Miller — April 8, 2017 Follow @ContentRachel— April 8, 2017 If you want a top performing sales organization, you need the consistent ability to coach and enable salespeople to success. Providing motivation is a component, but results come when your managers have a cadence that helps them minimize administrative burdens, while providing continuous … Continue reading Top Sales Leadership Skills Needed To Deliver Top Performing Salespeople
Locking The Door And Leaving The Window Open
Locking The Door And Leaving The Window Open by Ray Schultz, Columnist, April 6, 2017 Here’s one more sleazy event in an already cynical season. President Donald R. Trump signed a resolution on Monday, rolling back Obama-era privacy protections that had not yet taken hold. Congress had earlier passed resolutions to that effect. And now … Continue reading Locking The Door And Leaving The Window Open
What is Driving the Global Mobile Internet Traffic? [Infographic]
Stacey Rudolph — April 7, 2017 — April 7, 2017 According to Gartner, we should expect to continue seeing a surge in mobile traffic over the coming years. TechCrunch further estimates that mobile data traffic will grow by 300% in 2017. It is also worth noting that mobile traffic overtook desktop traffic by 16% in … Continue reading What is Driving the Global Mobile Internet Traffic? [Infographic]