Daily Archives: May 1, 2017

How to keep your brand message from being hijacked by surrounding content

As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017   Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content

Recovering from a Major Traffic Drop: Reflections on SSL Redirects and Hacked Content Issues

Thomas O’Shaughnessy — April 11, 2017 — April 11, 2017 Being in the SEO world, you’re bound to run into a traffic drop at some point in your career. We’re in a volatile industry with differing opinions and, unfortunately, lots of misinformation. There are disagreements ranging from what defines “duplicate content” to what the latest … Continue reading Recovering from a Major Traffic Drop: Reflections on SSL Redirects and Hacked Content Issues

Top Sales Leadership Skills Needed To Deliver Top Performing Salespeople

Rachel Clapp Miller — April 8, 2017 Follow @ContentRachel— April 8, 2017 If you want a top performing sales organization, you need the consistent ability to coach and enable salespeople to success. Providing motivation is a component, but results come when your managers have a cadence that helps them minimize administrative burdens, while providing continuous … Continue reading Top Sales Leadership Skills Needed To Deliver Top Performing Salespeople