James Scherer — April 7, 2017 — April 7, 2017 At our young company, I’m an old man. 28 is about three years older than our average and my memories of MySpace are lost on conversations with my “born in 1996” colleagues. Equally, they have hair and I’m fast losing mine. But that’s beside the … Continue reading 18 Creative Instagram Promo Ideas and Examples from Top Brands
Daily Archives: April 29, 2017
The Evolution of Television – or – How Millennials are Changing the Advertising Game [Infographic]
Will Price — April 7, 2017 Follow @lordwilliam— April 7, 2017 Oh, TV. You lovely mass of tubes, electricity, information, bleeps and bloops, canned laughter, and people getting hit in the groin. What ever would we do as a civilization with you around? Without TV, how would we ever have witnessed some of history’s’ most … Continue reading The Evolution of Television – or – How Millennials are Changing the Advertising Game [Infographic]
Holistic UX: How to Hack Your Way to a Strong UX Across Every Customer Engagement Point
AJ Agrawal — April 7, 2017 Follow @ajalumnify— April 7, 2017 Its no longer enough to simply create a strong product. Brands today must also create amazing customer experiences – both on and offline. How a customer engages with your company across every touchpoint impacts their overall view of your brand. You might offer an … Continue reading Holistic UX: How to Hack Your Way to a Strong UX Across Every Customer Engagement Point
Narcissism: The Biggest Reason Your Sales Emails Fail
Heather R. Morgan — April 7, 2017 Follow @HeatherReyhan— April 7, 2017 Contrary to what you might expect, sales emails should not be all about you and your company. Instead, you should put your prospective customers front-and-center when you plan a new campaign: What do they care about? What are their problems, and how can … Continue reading Narcissism: The Biggest Reason Your Sales Emails Fail
6 Quick Hacks for Increasing Organic Social Media Reach
Disha Dinesh — April 8, 2017 Follow @Disha_Dee— April 8, 2017 According to Ogilvy, the organic reach of content published by brands on Facebook is plummeting. In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family. As social networks acquire more users and see more … Continue reading 6 Quick Hacks for Increasing Organic Social Media Reach
How to Respond to Negative Feedback on Twitter
Natalie Brownell — April 8, 2017 — April 8, 2017 Did you know that people are two times more likely to share a negative interaction than a positive one? In the age of smartphones and social media, people are quick to tweet about your business when things go wrong. Luckily, a negative tweet doesn’t have … Continue reading How to Respond to Negative Feedback on Twitter
Some of the Worst Digital Marketing Blunders of Recent Times and How to Fix Them
Adam Baetu — April 8, 2017 Follow @Marcomms4biz— April 8, 2017 If you are involved in a business’s digital marketing efforts, the fear of a massive and very public blunder can easily cause you to wake in a cold sweat at the dead of night. Social media gaffes occur often, and while some brands embrace … Continue reading Some of the Worst Digital Marketing Blunders of Recent Times and How to Fix Them
10 Tax Questions New Entrepreneurs Need to Ask
Genia Stevens — April 8, 2017 Follow @geniastevens— April 8, 2017 The April 18 tax filing deadline is approaching and individual filers aren’t the only ones feeling the stress. Entrepreneurs are often overwhelmed by the added regulatory burden of business taxes. No single resource can teach an entrepreneur everything he or she needs to know … Continue reading 10 Tax Questions New Entrepreneurs Need to Ask
Blogging Can Help Small Business Owners Connect with Customers
David Kiger — April 8, 2017 Follow @davidkiger— April 8, 2017 For small business owners looking to attract more attention online, blogging can be a major step forward. It can help establish a social media presence, create a connection with clients and encourage feedback that can be a significant help to the business. In an … Continue reading Blogging Can Help Small Business Owners Connect with Customers