Daily Archives: April 28, 2017

How to Bridge Marketing and Sales in Your Buyer’s Journey

Josh Ritchie — April 8, 2017 — April 8, 2017 Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an online video, generating more exposure through earned media, or delivering higher social engagement via microcontent, it is essential to your operation. That’s why 89% … Continue reading How to Bridge Marketing and Sales in Your Buyer’s Journey

Critical Keys For Building a Powerful Personal Brand Through Live Video

Jamilah Corbitt — April 7, 2017 Follow @JamilahCorbitt— April 7, 2017 As an entrepreneur or professional living in the digital age, communicating your value is imperative if you desire to differentiate yourself from the competition and position yourself as a credible authority to potential customers and business partners. The way you communicate your value could … Continue reading Critical Keys For Building a Powerful Personal Brand Through Live Video

Hyperlocal, Hyper-focused: Online Tips for Offline Traffic

ZOG Digital — April 7, 2017 Follow @zogdigital— April 7, 2017 In the last two years, more searches were conducted on mobile devices than on desktop. This trend altered the traditional, linear consumer journey. It’s now broken into touch points where audiences hop around to different steps across devices. Hyperlocal targeting is the way to … Continue reading Hyperlocal, Hyper-focused: Online Tips for Offline Traffic

Do You Know Video?

Rachel Hand — April 7, 2017 Follow @GroMarketingLtd— April 7, 2017 2016 was the year video marketing erupted across the internet. We all know how key the use of images in marketing are, but now imagine how important moving images are. We know, it’s crazy isn’t it? Vision is the most dominate sense. 78% of … Continue reading Do You Know Video?

What the data tells us about the death of exact match and its impact

Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017     On March 17, … Continue reading What the data tells us about the death of exact match and its impact