Josh Ritchie — April 8, 2017 — April 8, 2017 Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an online video, generating more exposure through earned media, or delivering higher social engagement via microcontent, it is essential to your operation. That’s why 89% … Continue reading How to Bridge Marketing and Sales in Your Buyer’s Journey
Daily Archives: April 28, 2017
Critical Keys For Building a Powerful Personal Brand Through Live Video
Jamilah Corbitt — April 7, 2017 Follow @JamilahCorbitt— April 7, 2017 As an entrepreneur or professional living in the digital age, communicating your value is imperative if you desire to differentiate yourself from the competition and position yourself as a credible authority to potential customers and business partners. The way you communicate your value could … Continue reading Critical Keys For Building a Powerful Personal Brand Through Live Video
Leveraging Web Push Notifications in E-commerce
Naman Kapur — April 7, 2017 Follow @kapur_naman— April 7, 2017 I have a friend called Jessica. Oh, I really do. Just like all of us, she loves to shop online. The only difference is she does that way more than we do. One fine day she made me sit with her to give my … Continue reading Leveraging Web Push Notifications in E-commerce
How to Win Big with Video Marketing [Infographic]
Zac Johnson — April 7, 2017 Follow @zacjohnson— April 7, 2017 If you want to win the war on content creation and outranking your competition for search results and visibility, you need to keep up with the latest trends in the world today. Once such trend is the massive movement into the world of online … Continue reading How to Win Big with Video Marketing [Infographic]
The Value of Investing in Your Customers [Infographic]
Michael Jaccarino — March 31, 2017 Follow @michaeljtech— March 31, 2017 You’re 18 again. You have three very similar colleges vying to recruit you. All are around the same price, with the same basic benefits — the same classes, the same majors, the same degree that will be regarded with similar respect. With multiple options, … Continue reading The Value of Investing in Your Customers [Infographic]
6 Email Referral Program Teardowns
Beth Corby — April 7, 2017 — April 7, 2017 Email is your best referral asset. It’s by far the most popular referral method because people are used to sharing via email. Dashing off an email message quickly to a friend about how much you love a product is much easier than starting a whole … Continue reading 6 Email Referral Program Teardowns
Hyperlocal, Hyper-focused: Online Tips for Offline Traffic
ZOG Digital — April 7, 2017 Follow @zogdigital— April 7, 2017 In the last two years, more searches were conducted on mobile devices than on desktop. This trend altered the traditional, linear consumer journey. It’s now broken into touch points where audiences hop around to different steps across devices. Hyperlocal targeting is the way to … Continue reading Hyperlocal, Hyper-focused: Online Tips for Offline Traffic
Why we cross-post articles across our websites
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land’s new home page and explains how and why you’ll sometimes see the same headline on two of our sites. Matt McGee on April 7, 2017 Did you notice? Just this week we launched a new home page here on Marketing Land. You wouldn’t notice … Continue reading Why we cross-post articles across our websites
Do You Know Video?
Rachel Hand — April 7, 2017 Follow @GroMarketingLtd— April 7, 2017 2016 was the year video marketing erupted across the internet. We all know how key the use of images in marketing are, but now imagine how important moving images are. We know, it’s crazy isn’t it? Vision is the most dominate sense. 78% of … Continue reading Do You Know Video?
What the data tells us about the death of exact match and its impact
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017 On March 17, … Continue reading What the data tells us about the death of exact match and its impact