Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data. Mike Sands on April 5, 2017 Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the … Continue reading 6 reasons why building your own customer data asset is a recipe for marketing success
Columnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the next level. Rachel Lindteigen on April 5, 2017 Are you ready to take your content marketing program to the next level? Have you seen some program success? You’re driving more traffic, … Continue reading 3 ways to boost your content marketing program’s performance
Ali Robins — April 5, 2017 — April 5, 2017 Employee disengagement is a looming issue in today’s global workforce that affects everything from company productivity to customer satisfaction. In order for companies to reverse, or better yet prevent the damaging effects of disengaged employees, there must be a constant emphasis placed on improving the … Continue reading 10 Shocking Statistics About Disengaged Employees
One-Third Of Marketers Still Struggle With How To Use Data by Laurie Sullivan, Staff Writer @lauriesullivan, April 4, 2017 Most search marketers at least dabble in social advertising and marketing, but all types of marketers across 19 verticals continue to face challenges that prohibit them from reaping the greatest results from their data, according to … Continue reading One-Third Of Marketers Still Struggle With How To Use Data
Search May Not Be Sexy, But It’s Valuable by Aaron Baar, Staff Writer, April 4, 2017 Let’s face it, search is not sexy. It’s rarely at the top of the agenda in annual reports or all-company meetings. It’s rarely acknowledged outside of marketing departments. “Did you see X-company’s latest search ranking results?” is not a … Continue reading Search May Not Be Sexy, But It’s Valuable
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience. Fritz Brumder on April 3, 2017 Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a … Continue reading Live video has become the creative canvas for digital marketers
Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results. Eric Enge on April 4, 2017 The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and … Continue reading SEO and social: 1 + 1 = 3
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017 Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
Shivam Trika — March 31, 2017 Follow @ShivamTrika— March 31, 2017 Web technology changes rapidly. I mean, let’s face it: the Internet is different today than it was just a few years ago. So when it comes to website optimization, this leaves many people confused as to which SEO strategies are still relevant. Even if … Continue reading 8 Outdated SEO Strategies to Stop Using Right Away
Catherine Hayden — April 7, 2017 — April 7, 2017 Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make … Continue reading How To Measure Social Media ROI With Campaign Tracking In 3 Steps
