Daily Archives: April 26, 2017

How to Get Traffic to Your Blog Without Boring Your Audience to Death

Matt Brennan — April 6, 2017 Follow @MattLBrennan— April 6, 2017 There are plenty of blog posts out there (some on this site) designed to tell you all the technical aspects of how to get traffic to your blog. You need to optimize your site for the search engines with the right keywords, and just … Continue reading How to Get Traffic to Your Blog Without Boring Your Audience to Death →

Why Small Businesses Don’t Pursue Content Marketing

Content Marketing

Amanda Clark — April 6, 2017 Follow @GrammarChicInc— April 6, 2017 The benefits of content marketing are well-established. If anything, they have only been vindicated and solidified in recent years, with more and more marketing firms doubling down on content and study after study confirming content marketing’s mettle. Those benefits—increased brand visibility and authority, more … Continue reading Why Small Businesses Don’t Pursue Content Marketing →

Vector vs Raster: What File Type is Right for Your Project?

Project Management

Cassie Green — April 6, 2017 — April 6, 2017 Vector vs Raster — it’s a battle for the ages and one of the greatest struggles that many graphic designers (and many ordinary people) face when it comes time to create some graphics for their marketing. File format is very important, and the file format … Continue reading Vector vs Raster: What File Type is Right for Your Project? →

3 Tips for Achieving Growth in Your Small Business

Small Business Growth

Tara Banda — April 6, 2017 Follow @tbanda— April 6, 2017 Small businesses are booming. According to the U.S. Small Business Administration (SBA), the number of small US businesses has risen by 49% since 1982. In fact, the 28 million currently in operation account for over half of all sales in the United States. That … Continue reading 3 Tips for Achieving Growth in Your Small Business →

4 Creative Agency New Business Strategies You Haven’t Tried—Yet

Outsourcing

David Arnold — April 6, 2017 — April 6, 2017 We’re already several months into the new year, and the goals you’ve set for your team are starting to feel real. If you’re like most business owners, you’ve spent a lot of time focusing on how to improve strategies that worked the previous year. Maybe … Continue reading 4 Creative Agency New Business Strategies You Haven’t Tried—Yet →

The Right Fit: Creative Resource Management in Your Agency

Project Management

David Arnold — April 6, 2017 — April 6, 2017 Intellectual capital is critical for creative agencies. In an industry where skill sets such as creativity and knowledge are precious assets, the core problems we face in marketing and advertising generally center on people—or the lack thereof. And often, these intangible resources are far more … Continue reading The Right Fit: Creative Resource Management in Your Agency →

How to Recruit Creatives to Fill Cross-Functional Agency Roles

Effective Hiring

Rod Ripley — April 6, 2017 — April 6, 2017 Creative roles are changing. As the marketing and advertising landscape evolves—and technology continues its incessant dominance—traditional agency roles are becoming blurred. These days, traditional roles are being coupled with digitally based responsibilities, such as development and strategy. As organizations grow larger and more complex, project … Continue reading How to Recruit Creatives to Fill Cross-Functional Agency Roles →

How To Tweak Your Small Business for Success

Small Business Tools

Kaitlyn Hammond — April 6, 2017 — April 6, 2017 Small-business owners usually don’t have the time or money to routinely make big changes to their businesses. However, you can consider easy changes that have the potential to make a big difference to your company’s bottom line. Here are four tweaks you can make to … Continue reading How To Tweak Your Small Business for Success →

Calculating Internal Business Metrics

Business Measures

Ron Ause — April 6, 2017 — April 6, 2017 It’s no surprise that analytics are integral to your organization’s success. Whether you work for an in-house marketing team or an advertising agency, tracking and reporting metrics provide you and your team with an overview of your performance. They provide you with insights that influence … Continue reading Calculating Internal Business Metrics →

Is Project Management Different in an Ad Agency?

Project Management

Penny Kooy — April 6, 2017 — April 6, 2017 Is project management different in an advertising agency? The short answer is a resounding “no.” While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries. Let’s break it … Continue reading Is Project Management Different in an Ad Agency? →