Daily Archives: April 24, 2017

Tornado Sightings: 3 Ways To Use Macro Trends to Innovate More Successfully

Lisa Fernow — April 5, 2017 — April 5, 2017 In my last blog, I talked about three “Periscopes” to help marketers rise above the day to day to innovate more successfully. This time I thought it would be useful to talk about a best practice you can use when you do have a chance … Continue reading Tornado Sightings: 3 Ways To Use Macro Trends to Innovate More Successfully →

60 Essential Tools We’ve Used to Build a Successful Startup from Scratch

Startups Tools

James Scherer — April 5, 2017 — April 5, 2017 Are you looking to start a business, or grow one into exactly what you want it to be? That’s awesome. Entrepreneurship is an exciting pursuit, but it’s also a bit terrifying. This article will help with that – it’s here to give you a bit … Continue reading 60 Essential Tools We’ve Used to Build a Successful Startup from Scratch →

The Emotional Rollercoaster Of Starting Your Own Business

Business Startup

Samantha Martin — April 5, 2017 Follow @Socially_Sam— April 5, 2017 For some odd reason, some people believe that starting your own business is the path to every lasting happiness and untold riches. I have absolutely no idea why anyone would think that let alone believe it to be true. Starting a new business, and … Continue reading The Emotional Rollercoaster Of Starting Your Own Business →

5 Ways Marketing and HR Can Work Together to Win the A/E/C Talent War

Talent Hiring

Tim Asimos — April 5, 2017 Follow @timasimos— April 5, 2017 Over the last several years, the war for talent—especially in the A/E/C industry—has been escalating. And now, winning the battle for the best and brightest talent in a competitive marketplace necessitates new approaches to recruitment and talent acquisition. For years, marketing and human resources … Continue reading 5 Ways Marketing and HR Can Work Together to Win the A/E/C Talent War →

How Effective are Resumes for Talent Assessment?

Effective Hiring

Jennifer Costa — April 5, 2017 — April 5, 2017 Typically, the purpose of a resume is to measure the value of a candidate’s experience and accomplishments, and how this will translate to on-the-job performance. However, research shows resumes are among the least accurate talent assessment tools used in the pre-hire process. Resumes do little … Continue reading How Effective are Resumes for Talent Assessment? →

The Case for Using a Physical Catalog to Boost Ecommerce Sales

eCommerce Strategies

William Harris — April 5, 2017 Follow @wmharris101— April 5, 2017 Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve … Continue reading The Case for Using a Physical Catalog to Boost Ecommerce Sales →

Complete Guide to Using Instagram to Grow Your Business

Instagram For Business

Scott Sims — April 3, 2017 Follow @bscottsims— April 3, 2017 Visuals play an important role in marketing. They appeal to customers and increase engagement. Hence, Instagram is the perfect platform for any successful Internet marketing campaign. Unfortunately, few social media marketing teams understand the true value of the platform, especially when sharing captivating pictures … Continue reading Complete Guide to Using Instagram to Grow Your Business →

Don’t Let Your Business Fail An Easy Guide To SEO Auditing

Business Protection

Parker Davis — April 4, 2017 Follow @answer1— April 4, 2017 Most small businesses understand how important their web presence is, but they probably don’t understand how important it is to audit their company’s website. If a website isn’t generating business inquiries, sales, and customer feedback, there may be a problem. The idea of auditing … Continue reading Don’t Let Your Business Fail An Easy Guide To SEO Auditing →

How New Companies Can Cultivate Investor Relationships

Corporate Productivity

Gadiel Morantes — April 4, 2017 Follow @GadielMorantes— April 4, 2017 As titans of industry, we don’t like to admit how much simply being in the right place at the right time contributes to success in business. We want to believe that each one of our achievements is the product of our best-laid plans, but … Continue reading How New Companies Can Cultivate Investor Relationships →

5 Ways to Make Your Written Content More SEO-Friendly

Content Strategy

Amanda Clark — April 4, 2017 Follow @GrammarChicInc— April 4, 2017 Whether you’re writing content for your company website or dashing off the latest company blog post, you want it to be something good—something that offers value to your reader, and reflects well on your brand. At the same time, you want it to be … Continue reading 5 Ways to Make Your Written Content More SEO-Friendly →