Daily Archives: April 19, 2017

4 Reasons Your Brand’s YouTube Videos Continue to Fall Flat

Arik Hanson — March 30, 2017 — March 30, 2017 You know what’s really interesting to me about YouTube? There are seemingly two worlds: The world of influencers and “user”-generated content The world of brand-generated content The former is engaging, interesting, educational and LOL-worthy. The latter is typically stiff, over-produced and typically includes countless marketing … Continue reading 4 Reasons Your Brand’s YouTube Videos Continue to Fall Flat

Improve Your Customer Engagement: 6 Email and Social Media Strategies

Julie Chomiak — March 30, 2017 — March 30, 2017 Customer engagement is a business term that’s gained traction over the past few years. It has fed off of the need for personalization and real-time interaction has boomed for small and large businesses alike. However, knowing how to improve customer engagement is another thing completely. … Continue reading Improve Your Customer Engagement: 6 Email and Social Media Strategies

A/B testing solution Google Optimize is out of beta and free for everyone

The A/B testing platform runs on top of Google Analytics. Ginny Marvin on March 30, 2017 at 2:48 pm Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part … Continue reading A/B testing solution Google Optimize is out of beta and free for everyone

5 Steps to Wrangling Your Most Important Social Media Channels

Mindi Rosser — March 29, 2017 Follow @MindiRRosser— March 29, 2017 Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part … Continue reading 5 Steps to Wrangling Your Most Important Social Media Channels

5 Kinds of Facebook Content that Will Engage Your Customers

Jill Phillips — March 28, 2017 — March 28, 2017 Today, content marketing is critical to your company’s success, and utilizing social media is currently one of the best marketing strategies out there. Nearly everyone constantly carries a smartphone with them, and almost all of those people use Facebook. Why not utilize that fact to … Continue reading 5 Kinds of Facebook Content that Will Engage Your Customers