John Nemo — March 30, 2017 Follow @JohnNemoPR— March 30, 2017 LinkedIn’s recent redesign includes a little-known hack to help your invitations stand out from the crowd. One of the sneaky features of LinkedIn’s massive new redesign and update is the ability to include a URL in the invitations you send to prospects on the … Continue reading The Sneaky New LinkedIn Feature You Need to Know About
Daily Archives: April 19, 2017
Lifecycle Email Marketing Programmes Explained
Rupert Adam — March 30, 2017 Follow @emailcenter— March 30, 2017 Lifecycle email marketing programmes should play a big part in your strategy, especially if you want to keep your customers happy and entice them to spend regularly with you. In this article, we look at the key benefits of lifecycle email marketing, key programmes … Continue reading Lifecycle Email Marketing Programmes Explained
4 Reasons Your Brand’s YouTube Videos Continue to Fall Flat
Arik Hanson — March 30, 2017 — March 30, 2017 You know what’s really interesting to me about YouTube? There are seemingly two worlds: The world of influencers and “user”-generated content The world of brand-generated content The former is engaging, interesting, educational and LOL-worthy. The latter is typically stiff, over-produced and typically includes countless marketing … Continue reading 4 Reasons Your Brand’s YouTube Videos Continue to Fall Flat
Improve Your Customer Engagement: 6 Email and Social Media Strategies
Julie Chomiak — March 30, 2017 — March 30, 2017 Customer engagement is a business term that’s gained traction over the past few years. It has fed off of the need for personalization and real-time interaction has boomed for small and large businesses alike. However, knowing how to improve customer engagement is another thing completely. … Continue reading Improve Your Customer Engagement: 6 Email and Social Media Strategies
A/B testing solution Google Optimize is out of beta and free for everyone
The A/B testing platform runs on top of Google Analytics. Ginny Marvin on March 30, 2017 at 2:48 pm Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part … Continue reading A/B testing solution Google Optimize is out of beta and free for everyone
25 Inventive Giveaway Ideas to Try Today
James Scherer — March 29, 2017 — March 29, 2017 Are you looking to run an online giveaway? Looking for some inspiration or a strategy guide? You’re in the right place. This article will give you 25 giveaway ideas, covering… The different types of online giveaways Giveaway prize ideas Giveaway theme ideas Giveaway best practices … Continue reading 25 Inventive Giveaway Ideas to Try Today
5 Steps to Wrangling Your Most Important Social Media Channels
Mindi Rosser — March 29, 2017 Follow @MindiRRosser— March 29, 2017 Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part … Continue reading 5 Steps to Wrangling Your Most Important Social Media Channels
Make Review Cultivation A Core Business Practice
Make Review Cultivation A Core Business Practice by Aaron Baar, Staff Writer, March 28, 2017 Managing a business is not an easy task. There are a million other things you could be doing: managing inventory, managing staff, managing everything, really. Cultivating customer reviews is probably very low on the list. But it shouldn’t be. “People … Continue reading Make Review Cultivation A Core Business Practice
5 Kinds of Facebook Content that Will Engage Your Customers
Jill Phillips — March 28, 2017 — March 28, 2017 Today, content marketing is critical to your company’s success, and utilizing social media is currently one of the best marketing strategies out there. Nearly everyone constantly carries a smartphone with them, and almost all of those people use Facebook. Why not utilize that fact to … Continue reading 5 Kinds of Facebook Content that Will Engage Your Customers