Lynn Hunsaker — March 31, 2017 Follow @clearaction— March 31, 2017 Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. It’s about viewing VoC itself and VoC actions and metrics as value chains. What is a … Continue reading Value Chain Solution to VoC ROI
Daily Archives: April 19, 2017
Are you grateful for digital?
In a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum. Lewis Gersh on March 31, 2017 The internet is both the best and worst thing that’s ever happened to us. (And I say … Continue reading Are you grateful for digital?
How to Align Sales and Marketing for Better Lead Generation
Tukan Das — March 31, 2017 Follow @tdas— March 31, 2017 There are plenty of small tweaks you can make to your sales and marketing programs to generate more and better quality leads. But perhaps the most powerful thing you can do? Align sales and marketing. While on paper it might look like marketing is … Continue reading How to Align Sales and Marketing for Better Lead Generation
The ROI for CEOs on Social Media — The Benefits to Revenue, Visibility and Engagement for Leaders Who Embrace Social Media
Denise Graziano — March 31, 2017 Follow @GrazianoAssoc— March 31, 2017 If you’re like 61% of Fortune 500 CEOs, you are probably not on social media. (CEO.com) Common reasons range from perceiving the risk as too great, to not seeing the value in it, to not knowing how to participate effectively. But in today’s economy … Continue reading The ROI for CEOs on Social Media — The Benefits to Revenue, Visibility and Engagement for Leaders Who Embrace Social Media
8 Keys to Connecting With Teens on Social Media
George Beall — March 31, 2017 Follow @GeorgePBeall— March 31, 2017 Teenagers represent about $ 44 billion dollars of purchasing power in the United States and spend about 9 hours a day on social media. Brands have the opportunity to capitalize on this trend by providing value to the demographic but often approach their marketing … Continue reading 8 Keys to Connecting With Teens on Social Media
7 Design Tweaks to Seriously Boost Conversions
Alex Jasin — March 30, 2017 — March 30, 2017 You’ve probably read posts like this before. Maybe you’ve even written a post or two about design yourself. The answer’s always the same old story, to “build quality content, and visitors will convert”. While there’s truth that high quality content typically performs better, this idea … Continue reading 7 Design Tweaks to Seriously Boost Conversions
3 Simple Steps to mCommerce Optimization
Liesha Petrovich — March 30, 2017 Follow @lieshapetrovich— March 30, 2017 In 2016, consumers spent $ 3.45 billion on Cyber Monday. But don’t assume that people were sitting at their desktop computer shopping like the old days (that’s so 2012!). According to Guidance, traffic via mobile devices is now more than 50% of visits to … Continue reading 3 Simple Steps to mCommerce Optimization
3 Tips for Handling Negative Comments Like a Social Pro
Laura Donovan — March 30, 2017 Follow @thewordpro— March 30, 2017 The current climate of Social Media can be a bit hot as of late. Updates people feel very strongly about tend to draw some serious commenting, often not very pleasant. While most of the really nasty, negative comments are aimed at personal updates or … Continue reading 3 Tips for Handling Negative Comments Like a Social Pro
PPC Management Checklist: The Ultimate 13 Point Action Plan
Erin Higgins — March 30, 2017 Follow @sevenatomsbuzz— March 30, 2017 Looking to spruce up your PPC management? As you’re probably aware, this isn’t the easiest accomplishment to make. But don’t despair!There are several tasks that you can start on today in order to get things on the right track. Just take a look at … Continue reading PPC Management Checklist: The Ultimate 13 Point Action Plan
10 tips to make the most of live video
As live video continues to take the marketing world by storm, columnist Brad O’Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for. Brad O’Brien on March 30, 2017 Video is hands-down the hottest topic for most brands these days, and … Continue reading 10 tips to make the most of live video