Daily Archives: April 18, 2017

Record Number Of Product Reviews Driving Search, Purchases

Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, March 30, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases

The ABCs of A/B Testing: How to Base Your Subject Lines on Science

VerticalResponse — March 30, 2017 Follow @VR4SmallBiz— March 30, 2017 When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the … Continue reading The ABCs of A/B Testing: How to Base Your Subject Lines on Science

Why Google’s SEO advice is NOT (always) in your best interest

Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances. Nate Dame on March 30, 2017   Last month, Google released a video detailing best practices for hiring an SEO company, … Continue reading Why Google’s SEO advice is NOT (always) in your best interest

7 Great Ideas to Create an Engaging Blog That Attracts Thousands of Readers

Sawaram Suthar — March 30, 2017 Follow @sawarams— March 30, 2017 Chef Gusteau Ratatouille said— “Anyone can cook, but only the fearless can be great!” These words can be rewritten perfectly as— “Anyone can write a blog, but only the fearless bloggers can be great!” Other great words, by Albert Einstein— “Try not to become … Continue reading 7 Great Ideas to Create an Engaging Blog That Attracts Thousands of Readers

I’m Just Not That Into You – Choosing Social Platforms in 2017

Tara Coomans — March 30, 2017 Follow @taracoomans— March 30, 2017 What social media platforms are right for your business? Choosing social media platforms. I get asked which social platform is right every single day. The answer is: “it depends.” It’s common today to launch on a platform because it’s “hot” or to question your … Continue reading I’m Just Not That Into You – Choosing Social Platforms in 2017