Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, March 30, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
Daily Archives: April 18, 2017
The ABCs of A/B Testing: How to Base Your Subject Lines on Science
VerticalResponse — March 30, 2017 Follow @VR4SmallBiz— March 30, 2017 When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the … Continue reading The ABCs of A/B Testing: How to Base Your Subject Lines on Science
10 Ways to Create a More Inspiring Work Life
Scott Jeffrey — March 30, 2017 — March 30, 2017 Chief executives are essentially paid to make a few big decisions each year. Making effective decisions requires us to hold a long-term outlook. To keep a future vision, we need to be able to rise above today’s whirlwind and see beyond what’s in front of … Continue reading 10 Ways to Create a More Inspiring Work Life
An Introduction to Automated and Interactive Processes
Adam Henshall — March 30, 2017 — March 30, 2017 All managers face the same question: “How do I improve the way my business works?” Well, according to BPTrends 2016 report, the percentage of executives who see processes as the crucial way to drive their businesses forward is 24 times the number who always have … Continue reading An Introduction to Automated and Interactive Processes
Do What Works; Don’t Do What Doesn’t!
Dave Brock — March 30, 2017 Follow @davidabrock— March 30, 2017 Recently, I wrote, Predictable Revenue. It’s about sales process, in the article I made a statement which is suddenly making the rounds on social media. I said, “While the concept of the sales process is very simple—do what works, don’t do what doesn’t work, … Continue reading Do What Works; Don’t Do What Doesn’t!
Why Google’s SEO advice is NOT (always) in your best interest
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances. Nate Dame on March 30, 2017 Last month, Google released a video detailing best practices for hiring an SEO company, … Continue reading Why Google’s SEO advice is NOT (always) in your best interest
7 Great Ideas to Create an Engaging Blog That Attracts Thousands of Readers
Sawaram Suthar — March 30, 2017 Follow @sawarams— March 30, 2017 Chef Gusteau Ratatouille said— “Anyone can cook, but only the fearless can be great!” These words can be rewritten perfectly as— “Anyone can write a blog, but only the fearless bloggers can be great!” Other great words, by Albert Einstein— “Try not to become … Continue reading 7 Great Ideas to Create an Engaging Blog That Attracts Thousands of Readers
I’m Just Not That Into You – Choosing Social Platforms in 2017
Tara Coomans — March 30, 2017 Follow @taracoomans— March 30, 2017 What social media platforms are right for your business? Choosing social media platforms. I get asked which social platform is right every single day. The answer is: “it depends.” It’s common today to launch on a platform because it’s “hot” or to question your … Continue reading I’m Just Not That Into You – Choosing Social Platforms in 2017
3 Tools To Monitor Site Changes
By Jordan Kasteler March 30th, 2017 Whether to monitor for hacking activity, keep an eye on price changes, or get a warning when someone changes something on your site they shouldn’t have, there’s a place for site change monitoring in your tool box. Here are 3 ways to do so: offsite, using Firefox, and using … Continue reading 3 Tools To Monitor Site Changes
The art of social media minimalism
Feeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and cut the clutter. Blaise Lucey on March 30, 2017 Minimalism. As far as I can tell, it’s the art of throwing away things until your apartment looks like an Apple … Continue reading The art of social media minimalism