Daily Archives: April 17, 2017

Study: PPC cannot accurately identify winning organic titles

Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles. Brian Wood on March 29, 2017   Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results … Continue reading Study: PPC cannot accurately identify winning organic titles

Want to Get Acquired? Start with a “Dream 100 Acquirer” List!

Karl Sakas — March 29, 2017 Follow @KarlSakas— March 29, 2017 Want to get acquired in the future? Build a “Dream 100 acquirer” list and start building relationships now. I’m helping a client prepare to sell his agency in 4-5 years. He asked, “What is the process to find the ideal acquirer?” For finding acquirers, … Continue reading Want to Get Acquired? Start with a “Dream 100 Acquirer” List!

Preparing for local reach in a ‘post-rank’ world: Get your data in line

How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. Megan Hannay on March 28, 2017   Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. … Continue reading Preparing for local reach in a ‘post-rank’ world: Get your data in line