Maren Hogan — March 26, 2017 Follow @marenhogan— March 26, 2017 Recruiters and hiring managers are like peanut butter and jelly, except when the peanut butter wishes the jelly would have told her about that Master’s requirement before she posted the job. Okay so the analogy falls apart a little bit, but the fact remains … Continue reading 4 Must-Dos for a Successful Partnership With Hiring Managers
Daily Archives: April 15, 2017
The Best Times to Publish on LinkedIn
Aashish Sharma — March 26, 2017 Follow @ineedseo— March 26, 2017 My company set up a new social media strategy at the beginning of the year. Indeed, we felt that our previous configuration no longer corresponded to our new business ambitions and wanted to bring more freshness to our networks. 6 QUESTIONS TO REVIEW OUR … Continue reading The Best Times to Publish on LinkedIn
Social Media, Content Marketing Most Effective For Growing Email Lists
Social Media, Content Marketing Most Effective For Growing Email Lists by Jess Nelson, March 22, 2017 Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to. Ascend2, a marketing research firm, investigated the most effective email list acquisition … Continue reading Social Media, Content Marketing Most Effective For Growing Email Lists
Less Talking. More Doing
Less Talking. More Doing by Katy Keim, March 24, 2017 Marketers love to make predictions. It’s in our DNA. But why do we always focus so much attention on the future instead of taking action in the present? Ideas are great, but harnessing the industry zeitgeist can be a lot more effective. Here are some … Continue reading Less Talking. More Doing
5 Quick UX Tests You Can Do In-House
Lisa Morgan — March 25, 2017 — March 25, 2017 Normally, when we talk about improving user experiences you’ll hear us discuss collecting data and making informed changes, based on user feedback. But not all UX tests rely on bundles of data and there are a number of quick exercises you and your employees can … Continue reading 5 Quick UX Tests You Can Do In-House
Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers
Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers by Tobi Elkin, Staff Writer @tobielkin, March 24, 2017 As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy … Continue reading Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers
How to Generate Website Revenue and Avoid Dodgy Advertisers
Marcie Wiehagen — March 25, 2017 — March 25, 2017 The drive to have recurring website revenue weighs heavily on many websites. Regardless of the economy, and particularly during times of economic uncertainty, it is fiscally responsible to have a revenue stream that is not derived from your core offer. Having two or more sources … Continue reading How to Generate Website Revenue and Avoid Dodgy Advertisers
Is it Time to Assess Your Email Marketing Strategy?
John McTigue — March 25, 2017 Follow @jmctigue— March 25, 2017 It’s safe to say that most marketers still rely heavily on email marketing to reach and engage our prospects and customers. According to Campaign Monitor, email marketing delivers a whopping 3,800 percent ROI and $ 38 for every $ 1 spent. The question is, … Continue reading Is it Time to Assess Your Email Marketing Strategy?
How to Spot If Your Workforce is Struggling With Money
Martin Harris — March 25, 2017 Follow @Martin_HarrisPR— March 25, 2017 Your employees are vital to the success and performance of your business, so it is important to monitor their well-being. In a small business, there is a much higher chance that you will interact with each individual employee, sometimes daily. That means if there … Continue reading How to Spot If Your Workforce is Struggling With Money
Up Your Email Marketing Game with These 4 Approaches
Mark Parent — March 25, 2017 Follow @inbound281— March 25, 2017 Are the customers and leads on your company mailing list actually reading your emails? Email marketing is an essential part of any inbound marketing strategy, but it can take a little fine-tuning to make it work. This post is designed to give you some … Continue reading Up Your Email Marketing Game with These 4 Approaches