Daily Archives: April 15, 2017

Social Media, Content Marketing Most Effective For Growing Email Lists

Social Media, Content Marketing Most Effective For Growing Email Lists by Jess Nelson, March 22, 2017 Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to. Ascend2, a marketing research firm, investigated the most effective email list acquisition … Continue reading Social Media, Content Marketing Most Effective For Growing Email Lists

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers by Tobi Elkin, Staff Writer @tobielkin, March 24, 2017 As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy … Continue reading Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers

How to Generate Website Revenue and Avoid Dodgy Advertisers

Marcie Wiehagen — March 25, 2017 — March 25, 2017 The drive to have recurring website revenue weighs heavily on many websites. Regardless of the economy, and particularly during times of economic uncertainty, it is fiscally responsible to have a revenue stream that is not derived from your core offer. Having two or more sources … Continue reading How to Generate Website Revenue and Avoid Dodgy Advertisers