Julie Chomiak — March 24, 2017 — March 24, 2017 In the overly crowded business world, it’s important to distinguish your small business, but as you might imagine, this is easier said than done. Having a robust online presence that is consistent with your print marketing and brand standards is a sound way to carve … Continue reading Boost Your Online Presence: How to Incorporate Senses Into Your Website
Susan Gilbert — March 23, 2017 Follow @SusanGilbert— March 23, 2017 Why You Still Need Backlinks for SEO I am often asked: What is a backlink? and Should I still care about them? Backlinks are essential for a successful website, and when you are deciding how you will go about obtaining additional backlinks, you must … Continue reading Are Backlinks Still Relevant for SEO in 2017?
How Hooked On Phonics Uses Game App To Grow Customer Base by Laurie Sullivan, Staff Writer @lauriesullivan, March 23, 2017 Hooked on Phonics, a literacy and learning program, has undergone some major changes in the way it reaches consumers in the past 30 years. More recently the company has been focusing on digital products such … Continue reading How Hooked On Phonics Uses Game App To Grow Customer Base
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts. Barry Levine on March 23, 2017 Advertisers now have a proven reason to make you smile. That’s the basic takeaway from a new study by emotion tracking firm Realeyes and candy/food maker … Continue reading It’s true: Smiling at an ad means sales will go up
Shane Barker — March 23, 2017 Follow @shane_barker— March 23, 2017 For ecommerce websites, conversions are crucial. Not just for success, but for survival. Your business cannot function for long if you’re not generating enough sales to meet your costs. So it’s only natural to look for ways to optimize your site to drive more … Continue reading 3 Things You Need to Optimize to Increase Ecommerce Conversion Rate
Hannah Corbett — March 23, 2017 Follow @hannahcor— March 23, 2017 Most business owners in the modern world understand the importance of having an online presence. The internet can provide a number of powerful channels through which businesses can connect with their target audiences, and turn users into paying customers. Typically, having an online presence … Continue reading What Business Owners Need to Know About Web Design
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. Jim Yu on March 23, 2017 Over the past two decades, as the online world has experienced exponential … Continue reading 3 steps to overcoming site issues that impact performance
Steven Scheck — March 23, 2017 Follow @InspireWiFi— March 23, 2017 If I have to describe the small business environment in a single word, the most appropriate word that I can think of is “change.” To be honest, small businesses are going through a whole lot of changes recently; all thanks to the advancements in … Continue reading 4 Small Business Trends That Are Steadily on The Rise
Alice Chen — March 23, 2017 — March 23, 2017 If you’ve decided to integrate payments into your software, the next step is to find a payment integration partner. Finding the one that best aligns with your business is important because their technology and support will be representing your brand. This post outlines six questions … Continue reading 6 Questions to Ask a Payment Integration Partner
Kari Jo Faulhaber — March 23, 2017 — March 23, 2017 Incorporating video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, it’s easy to get caught up in the whirlwind of how to begin the process of producing a video. There are many … Continue reading Before You Hire a Video Production Team, Answer These Important Questions
