Kristen Dunleavy — March 22, 2017 Follow @KristenWritesIt— March 22, 2017 Permission is an integral component of civilized society. Children are taught to ask permission to leave the table. Drivers (most of them, anyway) signal before changing lanes – which communicates intent and requests permission.Permission also plays a critical role in marketing. In this context, … Continue reading Best Practices for Permission-Based Email Marketing
John Oechsle — March 22, 2017 Follow @hjoech— March 22, 2017 Try reverse engineering your sales to better nurture your leads Do you remember your first sale? The thrill of having someone effectively say, “What you have is valuable and I want to pay you for it!” It’s exciting and never gets old, right? So … Continue reading The Art of Small Business Lead Nurturing in 2017
The Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic posts. Tim Peterson on March 22, 2017 Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many … Continue reading How to track Facebook’s ratio of ads to organic posts in your desktop news feed
Mark Gandey — March 22, 2017 Follow @GiraffeSM— March 22, 2017 Instagram is about way more than sharing photos. Start using these Instagram tricks and soon you will see more users engaging with your brand. Social media marketers are insight-obesessive. For this reason, nothing delights me more than when a friend of mine who isn’t … Continue reading Simple Instagram Tricks Beyond Better Content That Actually Work
Eric Wall — March 22, 2017 Follow @equivityva— March 22, 2017 Whether you are a small business or a Fortune 500 corporation, when it comes to email marketing, one metric stands out above the others: open rate. An open rate, which is literally the rate at which the people you are sending emails to are … Continue reading Knock, Knock: Increasing Your Marketing Email Open Rate
Richard Larson — March 22, 2017 — March 22, 2017 Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. Your event can … Continue reading Tips for Pulling Off a Successful Business Event
Amy Campbell — March 22, 2017 — March 22, 2017 What’s happening with Wendy’s Twitter? Wendy’s kicked off 2017 with a bold move. After a Twitter user challenged the age-old tagline that Wendy’s beef is fresh and never frozen, the fast food chain shifted the tone of its replies from friendly to sassy with one … Continue reading Being Wendy’s: the Risk and Reward of Going Rogue on Social Media
By Joydeep Bhattacharya March 22nd, 2017 A/B Testing is the practical approach to test one thing against another. The concern some SEO’s and marketers have is that A/B testing could backfire. Concerns and questions such as: What If Google perceives my tests as an attempt to spam? Is A/B testing even allowed by Google? I’ll need … Continue reading How To Do Google-Safe A/B Testing
Ben Mulholland — March 21, 2017 — March 21, 2017 Learning how to live stream may be intimidating, but it’s insanity to ignore the marketing opportunities and advantages it creates for your brand and company. Want to engage your audience beyond your written content? 80% of brand audiences prefer watching a live video to reading … Continue reading How to Live Stream: The Complete Guide for Businesses
Thea Partridge — March 21, 2017 — March 21, 2017 OK, so you’ve run a Facebook campaign that involved experimenting with promoting your Facebook posts. You’ve put some budget behind a range of content approaches to see which content type and which copy style gives you the best engagement rate and you’ve gained some insights … Continue reading Converting Post Likes to Page Likes
