Daily Archives: April 10, 2017

Will Google Penalize You For Duplicating Content? Exclusive Expert Interview

Warren Knight — March 20, 2017 Follow @warrenknight— March 20, 2017 WILL GOOGLE PENALIZE YOU FOR DUPLICATING CONTENT? I was asked this question in my private members group earlier this week, and as a business marketing online, this is a very important topic that I knew I wanted to write about. A study conducted by … Continue reading Will Google Penalize You For Duplicating Content? Exclusive Expert Interview

What Hollywood Can Teach Entrepreneurs About Running Successful Businesses

Alan Rita — March 20, 2017 — March 20, 2017 When you dig deep enough, you will always uncover a unique story behind every successful brand. Entrepreneurs and small business owners often look to different elements in everyday life for inspiration when it comes to building and running a business, whether it’s the need to … Continue reading What Hollywood Can Teach Entrepreneurs About Running Successful Businesses

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation. Tim Peterson on March 20, 2017   LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses … Continue reading New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

Moderated or Unmoderated: Which Type of Usability Testing Is Best for You?

Tom Bowen — March 20, 2017 — March 20, 2017 There’s no doubt that conversion optimization is made up of many activities and tactics. Analytics analysis, A/B testing, email marketing, heat mapping, these are just some of the important tactics that go into optimizing a site for conversions. But to me, one of the most … Continue reading Moderated or Unmoderated: Which Type of Usability Testing Is Best for You?