Daily Archives: April 10, 2017

3 Ways To Adopt A Multi-Channel Marketing Strategy

Ryan Chang — March 21, 2017 — March 21, 2017 As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out. Some are startups who are brand new to outbound marketing while others are in the Fortune 500 and have helped shape marketing trends. … Continue reading 3 Ways To Adopt A Multi-Channel Marketing Strategy →

5-year trends in artificially intelligent marketing

Artificial Intelligence

How will artificial intelligence transform marketing over the coming years? Columnist Daniel Faggella dives into the results from a survey exploring the major trends and opportunities in AI for marketers. Daniel Faggella on March 21, 2017 Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face … Continue reading 5-year trends in artificially intelligent marketing →

3 Surprising Ways to Drive Business Performance

Business Effectiveness

Lynn Hunsaker — March 21, 2017 Follow @clearaction— March 21, 2017 Is artificial intelligence, digital marketing, predictive analytics, customer engagement, big data, or some other “shiny object” the key to driving business performance? Certainly all of these endeavors can make a difference in revenue growth. Yet there is a bigger picture. None of these is … Continue reading 3 Surprising Ways to Drive Business Performance →

Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI!

Customer Retention

By Heba Hosny March 21st, 2017 “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services that they feel compelled to use them often. In other words, … Continue reading Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI! →

How to harness the power of Facebook Local Pages to drive in-store sales

Facebook Business

Facebook’s 1.74 billion monthly active mobile users aren’t just ‘liking’ photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage. Tom Kuhr on March 21, 2017 Your brand might be doing … Continue reading How to harness the power of Facebook Local Pages to drive in-store sales →

3 Tips To Build A World-Class Data Source For Predictive

Predictive Intelligence

Matthew Cameron — March 21, 2017 — March 21, 2017 In the last video, we described why data is the key ingredient for predictive analytics. But one of the questions we hear most often at Radius is: How do you acquire a critical mass of accurate and up-to-date B2B data? Without revealing all of our … Continue reading 3 Tips To Build A World-Class Data Source For Predictive →

Decoding IoT for Email Marketing

Marketing Guide

Kevin George — March 21, 2017 Follow @imkevin_monk— March 21, 2017 Internet of Things – What’s the hullabaloo about it? While the entire web space is talking about it, IoT as it is popularly called, definitely makes for an interesting discussion to understand what it means for email marketing. Wait! Apart from the ubiquitous connectivity … Continue reading Decoding IoT for Email Marketing →

Google Broadens Exact-Match Variations In AdWords

Google Advertisement

Google Broadens Exact-Match Variations In AdWords by Laurie Sullivan, Staff Writer @lauriesullivan, March 20, 2017 Exact match no longer means the exact words in the exact order. Now it means the exact words for the exact meaning or variants of that exact meaning. At least for Google. So whether a consumer searches for “snow tires” … Continue reading Google Broadens Exact-Match Variations In AdWords →