Kevin George — March 17, 2017 Follow @imkevin_monk— March 17, 2017 Easter is synonymous with happiness and new beginnings. For businesses, this festival has seen some massive hopping towards magnified revenue, each passing year. According to the National Retail Federation’s annual Easter Spending Survey conducted by Prosper Insights and Analytics, the 2016 spending for the … Continue reading Fabulous Email Inspirations for a Hoppy Easter!
Erin Higgins — March 17, 2017 Follow @sevenatomsbuzz— March 17, 2017 By now, most people have caught onto the fact that Facebook is a very lucrative market for advertising both to new and existing customers. However, the actual process of such advertising is a little more elusive. Because of this, a lot of businesses end … Continue reading 10 Facebook Ad Mistakes You Avoid with a PPC Management Agency
Miljana Mitic — March 17, 2017 Follow @goodvidio— March 17, 2017 Open the homepage of your favorite brand’s site. Scroll for 10 seconds, then close it. What’s the most memorable thing you remember about the page? In 9 out of 10 cases you’ll mention something about the visual content. There’s nothing strange about that. We … Continue reading 3 Ways to Use Videos in Visual Commerce
VerticalResponse — March 17, 2017 Follow @VR4SmallBiz— March 17, 2017 One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first. … Continue reading 105 Ways to Build Your Email List: Tips, Tactics, and Best Practices
Salma Jafri — March 17, 2017 Follow @salmajafri— March 17, 2017 You’re ready to create videos, but stuck on what topics to start with? Have I got a value-packed episode for you! Most people just tell you where to go looking for ideas.Other people tell you many topics but don’t tell you which ones are … Continue reading Video Content Ideas that People Care About
By Aleh Barysevich March 17th, 2017 Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it well with no help from technology. … Continue reading Top 5 Social Media Monitoring Tools To Track Your Brand Keywords
Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. Janet Driscoll Miller on March 17, 2017 I often teach classes on SEO, and I start my presentations off by … Continue reading Mapping keywords to the buyer journey in SEO
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow. Len Shneyder on March 17, 2017 Email has proven to be a solid investment; over the past few years, it’s seen … Continue reading Email in 2017: Dying platform or still a worthy investment?
Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry. Chuck Moran on March 17, 2017 at 12:17 pm Influencer marketing is one of the most exciting marketing tactics … Continue reading What influencer marketing can learn from PR’s history
Kaitlyn Hammond — March 17, 2017 — March 17, 2017 Yearly reviews are commonplace in many organizations, but they are often dreaded by both the reviewers and the employees being reviewed. Managers feel uncomfortable giving out negative feedback, while those reporting to them stress while anticipating the feedback. The main problem of annual reviews, aside … Continue reading Performance Reviews: Are You Making These Mistakes?