Alex Birkett — March 16, 2017 — March 16, 2017 If you’ve read a few articles on conversion optimization, you’ve read them all. That’s the way it seems, anyway. While the advice is usually on point (have a process, statistical significance does not equal validity, prioritize your tests so you don’t waste time/traffic on silly … Continue reading 4 Uncommon Conversion Rate Optimization Tips
Daily Archives: April 6, 2017
Watch Out For These 4 Common Product Management Mistakes
AJ Agrawal — March 16, 2017 Follow @ajalumnify— March 16, 2017 You may find a potential employee who is impassion about your product, experienced in managing teams and marketing initiatives, and a great culture fit. All of these attributes, although impressive, do not make a good product manager. Product managers are often lauded as an … Continue reading Watch Out For These 4 Common Product Management Mistakes
5 Steps To Prepare For Mobile Email Marketing
Seshu Madabushi — March 16, 2017 Follow @mKonnekt— March 16, 2017 Mobile First. Stats say 55% of email is now opened on a mobile device – Litmus “Email Analytics” (Nov 2016) You have 3 seconds on mobile to capture the reader’s attention – Movable Ink Multitasking with email. In US we check email while watching … Continue reading 5 Steps To Prepare For Mobile Email Marketing
Science Says There’s a Right Time to Post to Social Media
Bob Hutchins — March 14, 2017 Follow @Bobhutchins— March 14, 2017 Gary Vaynerchuk uses a term for describing social media posts that I really like. He calls these posts “micro-content.” Bits and pieces that make up a larger story. Micro-content doesn’t define a brand in and of itself; it doesn’t tell the whole story. Instead, … Continue reading Science Says There’s a Right Time to Post to Social Media
5 Ultimate Rules of Thumb for Making the Perfect Social Video
Jefri Yonata — March 10, 2017 — March 10, 2017 Your audience is watching a lot of social videos. Video content had been taking over the Internet rapidly ever since smartphones started being mass-produced and social media’s popularity rose. In fact, over 70% of Internet users are routine viewers of social videos. Animoto surveyed over … Continue reading 5 Ultimate Rules of Thumb for Making the Perfect Social Video
How to Boost Your Brand Identity With Instagram
Rustin Nethercott — March 8, 2017 — March 8, 2017 Imagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary. Even if they actually spend the majority of their time at home watching Netflix, … Continue reading How to Boost Your Brand Identity With Instagram
Facebook Ad Benchmarks for YOUR Industry
Mark Irvine — March 5, 2017 — March 5, 2017 Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months. If you’re one of the 2 million advertisers who started advertising on Facebook in the past 2 years, … Continue reading Facebook Ad Benchmarks for YOUR Industry
The Hard Thing About “Digital Transformation”
Mukesh Gupta — March 16, 2017 Follow @rmukeshgupta— March 16, 2017 Premise: Everywhere you go on the internet, there is one thing that is prevalent. No, I am not talking about Donald Trump, though he seems to be prevalent almost everywhere as well. I am referring to “Digital Transformation”. I have been reading about digital … Continue reading The Hard Thing About “Digital Transformation”
Want to Improve Your Social Media Marketing? Ask These 5 Questions
Annaliese Henwood — March 16, 2017 Follow @MktgInnovator— March 16, 2017 The headline of this article asks whether you want to improve your social media marketing. It was a trick question. You should always want to improve on your social activity. There is always more you can do and learn no matter how long you’ve … Continue reading Want to Improve Your Social Media Marketing? Ask These 5 Questions
Successful Digital PR Tactics That Won’t Break the Bank
Tom Willis — March 16, 2017 — March 16, 2017 Raising the profile of your business enterprise through traditional PR can be a game changer, however in an era when every cent of digital spend is under the microscope, many will argue that the practice can no longer compete with social or paid ads for … Continue reading Successful Digital PR Tactics That Won’t Break the Bank