Mark Gandey — March 16, 2017 Follow @GiraffeSM— March 16, 2017 If there is one thing you should never do when building a social media strategy it is buy followers. Of all cowboy social media tactics, it is the worst. Listen carefully; in the world of social media marketing, there are no shortcuts to quality … Continue reading Why You Should Never, Under Any Circumstances, Buy Followers
Rachel Romoff — March 15, 2017 — March 15, 2017 One of the biggest hurdles to scaling social customer service in the contact center is entrusting agents with handling very public customer interactions via social media. The last thing contact center managers want is that dreaded call from the PR or Marketing department saying that … Continue reading Prepping Agents for the Social Media Spotlight
You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice. Andrew Dennis on March 15, 2017 There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true … Continue reading Selling the value of link building to management
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. Jason Puckett on March 15, 2017 One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text … Continue reading 10 AdWords ad copy testing ideas you can use right now
Robin Singh — March 15, 2017 — March 15, 2017 The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos. These content formats … Continue reading How to Use Instagram Marketing to Get New Leads for Your Business
Nicole Blanckenberg — March 15, 2017 Follow @https://twitter.com/StoreYaCom— March 15, 2017 Shh, I’ll let you in on a secret: You don’t need to be a Facebook marketing whiz to up your Facebook game. There are a lot of ‘secret’ Facebook marketing features that you can use today, features that the pros use all the time … Continue reading 16 Secret Facebook Marketing Features You Can Try Today
Karl Sakas — March 15, 2017 Follow @KarlSakas— March 15, 2017 Write a job description before you post the job! Here’s how to be strategic. Writing a job description before you post the job is important, because the description will guide your agency’s search. Even if you are hiring internally, the job description will help … Continue reading Make Better Hires By Writing Better Job Descriptions
Here’s my inside preview of MarTech San Francisco! Scott Brinker on March 15, 2017 We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, … Continue reading Master modern marketing technology leadership over 2 intense days
Alex Ditty — March 15, 2017 Follow @seenmoment— March 15, 2017 How to build trust with your clients during program management This post is the third in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. … Continue reading Building Trust With Your Clients: Influencer Management
