Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment. Kevin O’Reilly on March 10, 2017 While much has been said about complementary media strategies, the secret to making it truly work … Continue reading Making complementary media strategies work: The recipe for cross-channel attribution
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. Anna Shirley on March 10, 2017 I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of … Continue reading Should PPC agencies be scared of automation?
Derek Carpenter — March 10, 2017 Follow @HuemanRPO— March 10, 2017 Teddy Roosevelt enjoyed a tough-guy persona, but one quote widely attributed to him shows his softer side: “No one cares how much you know until they know how much you care.” Those are profound words from a Rough Rider and wise ones to keep … Continue reading 7 Strategies for Creating a Culture of Caring at Your Business
Chris DiMarco — March 10, 2017 — March 10, 2017 Very few crack teams of social care agents start out that way. No matter how effective your classical support agents are, it’s rare to have ones who are already well-adapted for social, which demands that they become both brand ambassadors and 140-character wordsmiths all at … Continue reading How to Organize Your Social Care Team
Amanda Clark — March 10, 2017 Follow @GrammarChicInc— March 10, 2017 LinkedIn provides many different tools for personal branding—and one that probably doesn’t get enough credit is Elevate. Maybe you’ve never even heard of it before. Elevate—which LinkedIn launched in 2015—is essentially a content curation platform, encouraging users to actively share industry-specific content through their … Continue reading Beyond Elevate: Building a Personal Brand on LinkedIn
Jordan Gardiner — March 10, 2017 — March 10, 2017 In this article, we’ll explain how to Add, Delete and Modify users in Google Analytics. This is important as to who can access your Analytics at the Account, Property and View levels. Levels determine what type of access the user has in the account. You … Continue reading Manage Users in Google Analytics
Wayne Elsey — March 10, 2017 Follow @wayneelsey— March 10, 2017 The success of any business or social enterprise is dependent on leadership. The vision and direction of the CEO are vital. A lack of leadership, breeds internal chaos, the absence of cohesion, and, frankly, a team that is simply not motivated. Many businesses fail … Continue reading 5 Easy Ways to Improve Employee Productivity
Greetje den Holder — March 10, 2017 Follow @GdenHolder— March 10, 2017 Great! You have decided to be a freelancer. No more alarm clocks at awfully early hours, no boss telling you what to do, breaks whenever you want them, and ending the work day when you feel ready, right? Wrong! Waking up early is … Continue reading How to Seize Opportunities as a Freelancer
Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods. Tamar Weinberg on March 10, 2017 Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the … Continue reading Facebook will let publishers show more ads in Instant Articles
The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy. Amy Gesenhues on March 10, 2017 As the CMO for JamesAllen.com, a bridal jewelry e-commerce site most often associated with the classic engagement ring, Johanna Tzur says her brand is the world’s fastest-growing online retailer of diamond bridal jewelry. “We … Continue reading How James Allen marries email & remarketing to win over brides & grooms
