The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy. Amy Gesenhues on March 10, 2017 As the CMO for JamesAllen.com, a bridal jewelry e-commerce site most often associated with the classic engagement ring, Johanna Tzur says her brand is the world’s fastest-growing online retailer of diamond bridal jewelry. “We … Continue reading How James Allen marries email & remarketing to win over brides & grooms
Jim Belosic — March 10, 2017 Follow @shortstacklab— March 10, 2017 Whether or not people ultimately open your emails, they will see your subject lines. And it’s what they see there that partly determines whether or not they take the next step and click “open.” In fact, 33 percent of people decide whether to open … Continue reading How to Increase the Open Rates of Your Emails
Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics. Allan Haims on March 10, 2017 While online shopping continues to grow and meet consumers’ needs for convenience and competitive pricing, brick-and-mortar stores still ultimately … Continue reading Why brick-and-mortar retailers need to go digital with analytics
Ben Mulholland — March 10, 2017 — March 10, 2017 Your current team can’t handle any extra work. You’ve exhausted your process automation opportunities. You’ve got no choice but to bring in a fresh face. You could hire a specialist, but they can be expensive and limited in the work you can hand off. You … Continue reading How to Hire a Virtual Assistant and Ditch the Work You Hate
Matt Curtis — March 9, 2017 — March 9, 2017 With many companies looking to find that last piece of their marketing plan that will help them be successful, many are turning to video marketing. Statistically, it’s no surprise since as many as 76% of business owners and marketers have said video has a direct … Continue reading The Benefits of Video Marketing in 2017
Mike Templeman — March 9, 2017 Follow @miketempleman1— March 9, 2017 Video needs sound. Almost as long as creative minds have put together moving pictures in order to engage and delight their audiences, they have recognized the need for sound effects, music, and dialogue. But social media is challenging conceptions that have been common sense … Continue reading The Age of Soundless Video in Social Media Marketing
Kaitlyn Hammond — March 9, 2017 — March 9, 2017 Corporate social responsibility (CSR) is a strategy many small and mid-size business owners should embrace for two reasons: to help society and to help their own image. There are many causes you can choose to support, such as saving the rainforest, helping refugees, or contributing … Continue reading How Corporate Social Responsibility Can Help Your Business
Daniel Burrus — March 9, 2017 Follow @DanielBurrus— March 9, 2017 In my New York Times bestselling book, Flash Foresight, I shared a proven methodology I have developed and refined over the decades for separating Hard Trends, those future facts that will happen, from Soft Trends, those assumptions about the future that might happen. By … Continue reading Finding the Advantage in Regulation
Andrew Tate — March 9, 2017 — March 9, 2017 Hindsight is 20/20. When a project fails, or a sales team has a bad quarter, there are always people that say they saw it coming. But these people never speak up in time. A pre-mortem turns that hindsight into foresight. By running through a mock … Continue reading The Case for Using Your QBR as a Pre-Mortem
Alexander Toll — March 9, 2017 — March 9, 2017 It’s 2017. People go across the city with Uber, and across the country with AirBnb. They clean their houses with Handy, and walk their dogs with Rover. This is the gig economy; the term being thrown around by everyone from business writers to Hillary Clinton. … Continue reading The Gig Economy: What It Means for HR, and How You Can Make It Work
