3 Ways Artificial Intelligence Is Transforming B2B Marketing Charles Poladian February 27, 2017 The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on … Continue reading How AI Will Transform B2B Marketing
Matthew Foster — February 24, 2017 — February 24, 2017 Since it was first introduced five years ago, Instagram has overtaken Twitter to become the social media’s rising star for businesses. The platforms base is growing at speed passing the 600 million follower mark in December 2016. Contrary to popular belief, Instagram can work just … Continue reading How to Capitalize on Instagram as a Small Business
Facebook has started inserting ads in the middle of some non-live videos. Here’s what it’s like to watch one. Tim Peterson on March 8, 2017 Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.” The video, about a … Continue reading Video: See how Facebook inserts mid-roll ads in non-live videos
Jess Chorney — March 8, 2017 — March 8, 2017 As a co-op student switching from job to job in four-month intervals, I am far too familiar with the dreaded onboarding process. I’ve spent hours staring at computer screens wondering when I will start to feel like a valued part of the team. Have you … Continue reading Onboarding a Digital Marketer the Right Way
John W Hayes — March 8, 2017 Follow @john_w_hayes— March 8, 2017 It’s perhaps ironic, in an age where technology brings us all closer together in the online environment, I constantly find myself sitting on trains and planes and in automobiles, travelling to various destinations to share the benefits of email, social media and content … Continue reading Becoming a Business Nomad – Have Laptop, Will Travel
Whether you’re a trade show veteran or attending your first event, contributor Polly Alluf’s tips will help you engage with attendees and make a connection. Polly Alluf on March 8, 2017 I recently attended Mobile World Congress, the world’s biggest mobile industry event, and as I returned from Barcelona, I thought about lessons I’ve … Continue reading The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first. Ryan Shelley on March 8, 2017 Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through … Continue reading Why you need to get back to SEO basics
Martech’s future isn’t only about bots and agents talking to consumers. Here’s what it means when they start talking to other bots and agents. Barry Levine on March 8, 2017 Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This … Continue reading Bot-to-bot marketing is coming soon. Are you ready?
Ji-A Min — March 8, 2017 — March 8, 2017 LinkedIn reports the recruiting metric hiring managers care about most is quality of hire. Basically, what we all want to know is: is my recruiting process actually selecting the right people or not? Luckily, advances in recruiting software and recruitment tech are helping recruiters use … Continue reading Quality Of Hire: How To Measure The Quality Of Your Candidates In 6 Steps
Stephanie Heitman — March 8, 2017 Follow @stephheitman— March 8, 2017 Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the … Continue reading Reviews FAQs: How Do I Use Yelp?