Do you include subheads in your content? How about CTA buttons? Columnist Drew Eastmead outlines five best practices to keep in mind when you’re adding content to your company’s website or blog. Drew Eastmead on March 6, 2017 If you are charged with adding content to your organization’s website, then you know that creating … Continue reading 5 quick web page fixes any blogger can make
Mobile’s Not Optional, It’s Necessary by Jack Loechner, Staff Writer @mp_research, March 1, 2017 According to the The 2017 Mobile-First Ecommerce Report from ROI Revolution, reported by Internet Retailer, mobile is no longer an optional marketing strategy for ecommerce businesses; it is a necessity, but many online businesses have yet to master the implementation and … Continue reading Mobile’s Not Optional, It’s Necessary
By Robert Brady March 6th, 2017 With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for several years, but I’ve noticed that adoption has been slow. … Continue reading LinkedIn PPC: 5 Common Mistakes To Avoid
Jeff Cohen — March 6, 2017 — March 6, 2017 Many online sellers start out with Amazon as a single distribution channel. After all, Amazon is making it easier and easier for entrepreneurs to start a physical product business. To oversimplify it, all you need to do is find a product, list it for sale, … Continue reading The Pros and Cons of Launching an Ecommerce Website For Amazon Marketplace Sellers
Bryan Rusche — March 3, 2017 Follow @BryanRusche— March 3, 2017 There are three key trends that are driving a needed change in the way that leaders and employees work together. It’s having an impact on organizational structure, roles and responsibilities and the technology used in the workplace. While the changes will be difficult and … Continue reading Human Capital Management 2.0
Piyush Mangukiya — March 3, 2017 Follow @99MediaLab— March 3, 2017 Certain things make consumers behave the way they do when they come to your product page. These behavioral factors determine whether a consumer will buy from you or not. You’ve got to understand that your product page is more or less your social page. … Continue reading How to Use Product Page Design to Boost Your Sales – 49 Design Elements [Infographic]
Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to programmatic advertisers. Kevin Lee on March 3, 2017 Is your strategy whitelist, blacklist or no-list? Unfortunately, programmatic display can be quite complex regardless of which DSP (demand-side platform) you … Continue reading Whitelists vs. blacklists for programmatic media
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017 Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now
Kevin George — March 3, 2017 Follow @imkevin_monk— March 3, 2017 There are two types of people in this world – those who visit nearby farmers’ market to purchase their apples and those who wait in long queues outside stores to get their hands on the next Apple release. Release of the first generation iPhone … Continue reading Interactive Email Advancements to Wow Apple Subscribers [Infographic]
Ji-A Min — March 3, 2017 — March 3, 2017 LinkedIn’s latest recruiting survey reports 77% of talent acquisition leaders are interested in better recruitment software tools this year. With hiring up 11% this January and 56% of recruiters who already find the hiring process takes too long, time-constrained recruiting teams need help coping with … Continue reading 8 Recruitment Software Tools That Speed Up Your Day [Infographic]
