Andrew Medal — March 2, 2017 — March 2, 2017 LinkedIn is by far the best social network for generating leads in a B2B setting. So how do you make your brand’s profile a lead generating, relationship building, machine? These 5 keys to generating leads on LinkedIn will help you build the most impactful message … Continue reading 5 Keys to Generating Leads on LinkedIn
Free Search Tool Finds Competitor’s Published Content by Laurie Sullivan @lauriesullivan, March 2, 2017 Marketing data company Knotch launched a free version of a Google-like search engine it calls Knowledge that allows marketers to search and follow branded content and themes published by competitors on media sites. Knowledge enables marketers to identify in real-time content … Continue reading Free Search Tool Finds Competitor’s Published Content
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them. Justin Dunham on March 2, 2017 Think about the dozens of channels that you have to manage for any given marketing campaign. Web, email, in-product messaging, social, press releases, media placements, display … Continue reading Better collaboration is the best martech investment you can make
Zach Heller — March 2, 2017 Follow @zheller— March 2, 2017 For leaders within a company, it can be tempting to surround yourself with people who think like you. You probably have a clear vision of where the company should go, what it should focus on, where it should put its resources to succeed well … Continue reading Surround Yourself with Dissenting Voices
Jason Obenhaus — March 2, 2017 Follow @JObenthehaus— March 2, 2017 You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people … Continue reading How Do I: Write Compelling Facebook Ad Copy?
Rob Boman — March 2, 2017 — March 2, 2017 Coke versus Pepsi. Mac versus PC. Yankees versus Red Sox. Harry Potter versus Lord Voldemort. There are opposing forces at work at just about every juncture of life, real or imagined. Those entities can push each other to be the best version of themselves. I … Continue reading Big Agency Versus Small Agency: What’s the Difference?
Email Helps Increase B2B Leads by Jess Nelson, March 2, 2017 Email is a key B2B marketing tool because it pivotally reaches prospects in the middle of the sales cycle according to a recently released Walker Sands report. The B2B marketing agency discussed four tactics to improve lead generation in the white paper How to … Continue reading Email Helps Increase B2B Leads
Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more. Danny Sullivan on March 2, 2017 If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics. Christian … Continue reading Using AMP? A known bug is probably screwing up your Google Analytics
