Daily Archives: March 22, 2017

Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

Ben Ó Mathúin — March 2, 2017 — March 2, 2017 As online retail continues to grow, small brick-and-mortar stores are increasingly developing attractive e-commerce websites and investing in digital advertising. However, for the majority of these businesses, their lion’s share of revenue stream is still offline, in-store sales. In a former life, I owned … Continue reading Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns