Daily Archives: March 20, 2017

What Would You Do Differently If You Could Start Your Business Over?

Samson Adepoju — March 1, 2017 Follow @salonyourway— March 1, 2017 The topic of would you do things differently if you had to start your business again is an interesting one. What would you do if you were to start your business over again from scratch in 2017? Well, maybe I can give you some … Continue reading What Would You Do Differently If You Could Start Your Business Over? →

Sharing is caring: Click share and post-holiday shopping success

Holiday Season

Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it. Matt Lawson on March 1, 2017 Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of … Continue reading Sharing is caring: Click share and post-holiday shopping success →

Link free or die

SEO Link Building

Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are. Julie Joyce on March 1, 2017 Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if … Continue reading Link free or die →

Building Trust with your Clients: Influencer Approval

Influencer Strategy

Alex Ditty — March 1, 2017 Follow @seenmoment— March 1, 2017 How to build trust with your clients during influencer approval This post is the third in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. … Continue reading Building Trust with your Clients: Influencer Approval →

How to Find a Profitable Niche for Your Online Store

eCommerce Strategies

Nicole Blanckenberg — March 1, 2017 Follow @https://twitter.com/StoreYaCom— March 1, 2017 Over the last couple of weeks I decided to open an online store so I could take our readers step by step through the entire process from beginning to end. What niche will you be selling, you may ask? Well, that’s the biggest question … Continue reading How to Find a Profitable Niche for Your Online Store →

4 Ways to Turn Occasional Customers into Loyal Followers

Customer Loyalty Programs

Beth Corby — March 1, 2017 — March 1, 2017 Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”? It really doesn’t matter. Most consumers now interact with brands both online and offline — 50 percent said they planned to … Continue reading 4 Ways to Turn Occasional Customers into Loyal Followers →

The new customer marketing lifecycle in the Engagement Economy

Customer Engagement

Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low. Chandar Pattabhiram on March 1, 2017 In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers … Continue reading The new customer marketing lifecycle in the Engagement Economy →

3 Common Google Penalties & How to Recover From Them

Google Penalties

By EmilyReiffer March 1st, 2017 Traffic to your website is steadily rising, along with sales. Rankings are also on the rise for your target keywords. But the next day traffic takes a sudden nosedive and your site is nowhere to be seen in the search results. What happened? The dreaded algorithm update… It can be incredibly … Continue reading 3 Common Google Penalties & How to Recover From Them →

5 Tips to Crack Google’s Algorithm and Drive Quality Traffic To Your Site

Traffic Generation

Jini Maxin — March 1, 2017 — March 1, 2017 Let’s face it… With over 200+ Google ranking factors making sure the law of the land prevails, and over 1 billion websites fighting for spots in search engines – if you ignore SEO, your online sales are likely to go south, especially if you are … Continue reading 5 Tips to Crack Google’s Algorithm and Drive Quality Traffic To Your Site →

4 tips for creating epic nurture campaigns

Marketing Campaigns

Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign. Mary Wallace on March 1, 2017 Marketers are cool people. We tend to be very aware of the world around us — what’s epic and what’s (March 15, 2017)’s … Continue reading 4 tips for creating epic nurture campaigns →