Daily Archives: March 20, 2017

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Louis Foong — February 24, 2017 Follow @thealeagroup— February 24, 2017 Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into the content marketing pool. I just want to let you … Continue reading 8 Facts You Need to Know About B2B Content Marketing [Infographic]

Budgets, Goals Common Digital Hurdle In Creating Experiences

Budgets, Goals Common Digital Hurdle In Creating Experiences by Laurie Sullivan, Staff Writer @lauriesullivan, March 1, 2017 About half of decision makers at companies are knowledgeable enough to address specific user needs across all platforms, but few know the steps that will lead their brands to success. Only 44% of respondents to a study released … Continue reading Budgets, Goals Common Digital Hurdle In Creating Experiences

The Pain of NO GAIN: When Programmatic Becomes Problematic

Alex Gutman — March 1, 2017 Follow @https://twitter.com/cooladata— March 1, 2017 It’s Friday afternoon. You’re sitting in your office in Brooklyn, wrapping up your week surfing the web, scanning the national sports news sites. As the Director of Media for a top sporting-focused ad agency, you want to see what ad campaigns your competitors are … Continue reading The Pain of NO GAIN: When Programmatic Becomes Problematic