When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017 For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience
Whether you’re an e-commerce advertiser focused on specific events or you’re looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI. Andrew Waber on March 1, 2017 Photo by LendingMemo and used here via the Creative Commons license E-commerce-focused advertisers can be segmented into … Continue reading Event-oriented vs. always-on: The campaign tactics that work
Caitlin Johnson — March 1, 2017 — March 1, 2017 An email autoresponder sequence or series helps you automate your email marketing campaign while at the same time, nurturing your leads and making more conversions. Building an effective email autoresponder sequence is a powerful tactic that makes our lives as marketers much, much easier. Setting … Continue reading 6 Steps to Building an Effective Email Autoresponder Sequence
Janet Anthony — March 1, 2017 — March 1, 2017 If you are a marketer, you know that search engine optimization (SEO) is extraordinarily important. The more optimized your blog posts are, the more visibility you gain and the bigger your social media footprint becomes. Ultimately, the more your posts show up in search engine … Continue reading How to Search Engine Optimize Your Blog Content
Carlo Pacis — February 28, 2017 — February 28, 2017 The year is 2010. A new visual media application called Instagram (a name aptly combining “instant camera” and “telegram”) takes the App Store by storm with its focus on mobile photography, beautiful filters, and building a community of dedicated users. Fast forward seven years, and … Continue reading 23 Creative Ways Marketers Can Use Instagram
Blair Nicole Nastasi — February 28, 2017 Follow @MediaMogulsPR— February 28, 2017 Unless you’ve been hiding under a rock for the past decade, you’ve already realized the power of digital marketing. But effective digital marketing strategy changes just as quickly as the seasons. Consider, for example, the potential changes 2017 has in store for digital … Continue reading 3 Ways Digital Marketing is Changing in 2017
Joe Benjamin — March 1, 2017 Follow @josephsaul1987— March 1, 2017 A large number of people feel more compelled to shop with brands that actively try to make a difference in the world. In fact, people have grown to expect brands to get behind social causes and visibly support them – proving it through ‘good’ … Continue reading Top Organizational Social Causes of 2017
Using ‘Near Me’ To Your Advantage by Aaron Baar, Staff Writer, February 28, 2017 Local marketing used to be a simple process. A business would place an ad in some sort of local media outlet to reach local consumers, who would then patronize that business. But as the Internet — and in particular the mobile … Continue reading Using ‘Near Me’ To Your Advantage
Ari Rabban — February 28, 2017 Follow @arabban— February 28, 2017 Technology is evolving at a breakneck pace these days, and established companies across the spectrum are struggling to keep up. Just trying to integrate old systems with new processes is costing businesses upward of $ 590 billion per year. But where larger companies have … Continue reading The New API Economy: 3 Keys to Thriving in It
Salma Jafri — February 28, 2017 Follow @salmajafri— February 28, 2017 Entrepreneurs! To help you jump start your live stream content (or up-level it) I called in an expert: Katya Varbanova. Katya is a Live Stream Strategist who makes a full-time income from live streaming and related businesses and has a growing audience of 40K+ … Continue reading How to Stand Out as a Live Streamer & Attract Thousands of People To You
