Daily Archives: March 17, 2017

Where to Learn Online Marketing

Ben Sim — February 27, 2017 — February 27, 2017 Online marketing is hot as ever and everybody wants a piece of it. Whether you are small business owner or a student wanting to make a buck through consulting, knowing how and where to look for reliable and actionable information is important. This post will … Continue reading Where to Learn Online Marketing →

Take your customers off mute: 3 tips for customer feedback

Feedback Management

There’s no denying the value of customer feedback. Columnist Loretta Jones shares three tips to make sure you’re getting the most out of your customer feedback programs. Loretta Jones on February 27, 2017 Customer feedback is important. Period. It’s useful for everything from employee training to product improvements to marketing. There’s no denying its … Continue reading Take your customers off mute: 3 tips for customer feedback →

Precision Questioning is the Shortcut to Smarter Work

Work Environment

Chloe Jung — February 27, 2017 — February 27, 2017 Everyone wants to get more out of their team. More focus, better efficiency, less rework, better results, faster decisions, smarter decisions. What if you could get there by sharpening only one skill? Shitty questions, you’re out. Precision questions, suit up! Recognizing the symptoms of bad … Continue reading Precision Questioning is the Shortcut to Smarter Work →

Ways to Improve Your Small Business’s SEO

SEO Tools

Wynne Phillips — February 27, 2017 — February 27, 2017 Are you looking to improve your small business’s SEO? In a world that’s ever more connected, your online presence is arguably one of the most important pieces of your business puzzle. Maximizing your business’s search engine optimization will lead to more online engagement and, eventually, … Continue reading Ways to Improve Your Small Business’s SEO →

Mark My Words: Protecting Your Startup with Trademarks

Startups Tools

Margaret Wolfson — February 27, 2017 Follow @RiverandWolf— February 27, 2017 The importance of your startup’s name is hard to understate. Your name is the first step to making your business identifiable amongst a vast sea of competitors. It embodies your key attributes, and if done right, rolls off the tongue and triggers terrific stories. … Continue reading Mark My Words: Protecting Your Startup with Trademarks →

Features vs. Benefits: What’s the Difference & Why It Matters

Business Development

Dan Shewan — February 27, 2017 — February 27, 2017 Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published. How much of this promotional … Continue reading Features vs. Benefits: What’s the Difference & Why It Matters →

Google Reminds Advertisers To Say Good-Bye To Converted Clicks

Google Advertisement

Google Reminds Advertisers To Say Good-Bye To Converted Clicks by Laurie Sullivan @lauriesullivan, February 27, 2017 Google began emailing reminder letters late last week about its decision to eliminate the column in AdWords called Converted Clicks, which helps advertisers to better understand last-click performance metrics that many still rely on. Late last year, Google moved … Continue reading Google Reminds Advertisers To Say Good-Bye To Converted Clicks →

Making Facebook Advertising Work for Your Business

Facebook Advertisement

Mandy Edwards — February 27, 2017 Follow @memktgservices— February 27, 2017 At this year’s Southern C Summit, I had the honor of leading a pre-conference workshop on Facebook advertising. I was blessed to have 15 fabulous ladies sign up for this session and we had a fun time digging into Facebook ads. Why should businesses … Continue reading Making Facebook Advertising Work for Your Business →

10 things you should be doing now on social media to grow your business

Social Media

Looking to increase your brand’s reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business. Will Scott on February 27, 2017 At least 86 percent of Americans are now internet users, according to the latest data, and social media is one of … Continue reading 10 things you should be doing now on social media to grow your business →

Making emotional connections in a digital era

Digital Engagement

Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections. Seth Price on February 27, 2017 From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a … Continue reading Making emotional connections in a digital era →