JoAnn Corley — February 25, 2017 Follow @joann corley— February 25, 2017 I love getting random calls from clients — who actually want to talk with me (without me initiating). I so much enjoy the partnerships I experience. I particularly enjoy when they are anxious to share good news resulting from the work we’ve done. … Continue reading Does Your Leadership Have Your Talent on Lockdown?
Susan Friesen — February 25, 2017 Follow @eVisionMedia— February 25, 2017 5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want Is your website attracting the right people who are actually interested in purchasing from you? Or is it just sitting there and not really accomplishing what you … Continue reading How to Ensure Your Website is Ideally Positioned For Your Target Market
Chitraparna Sinha — February 25, 2017 Follow @chitraparna— February 25, 2017 Shooting videos with a smartphone camera and uploading on YouTube are passé. The new darling of the digital marketing world, “video marketing” is a preferred brand marketing and exposure strategy for higher engagement and brand recall factor. We’re living in the generation of YouTubers … Continue reading Your Video Creation, Editing, and Marketing Guide for 2017
Jackie Van Meter — February 25, 2017 — February 25, 2017 What’s the point of a website? It depends on who you ask, but the permission to continue the conversation with your visitors is a big goal for most marketers. Once your visitors have opted in to receive communication from you, you know they are … Continue reading Increase Conversion Rates with These 8 Website Updates
Burning Questions: Conversations With Customers by Sarah Fay, February 24, 2017 For brand marketers looking for ways to engage more deeply with customers, conversational marketing is near the top of the list of options to consider. There are a number of AI-based technologies that make natural language interactions at scale possible without adding bodies to … Continue reading Burning Questions: Conversations With Customers
Kathy Heil — February 24, 2017 — February 24, 2017 Haven’t we been hearing for the last several years that “THIS” is the year that marketers are going to embrace video and take their digital marketing to new heights to find only larger branded organizations barely jumping into the video pond? I actually think that … Continue reading 9 Ways to Rev Up Your Marketing Videos
Nicola Faulkner — February 25, 2017 — February 25, 2017 Can you believe Easter is only seven weeks away? Now is the time to start pulling your email campaigns together, especially if you want to fulfil bookings and maximise revenue over the busy school holiday and bank holiday weekend. Don’t leave the creation of your … Continue reading Easter Themed Emails for Design Inspiration
Dave Sutton — February 24, 2017 — February 24, 2017 Personalized messaging, larger audience reach, and more measurable return on investment make digital advertising an attractive alternative to tv ad spend. In fact, eMarketer reported in late 2016 that US digital ad spend was estimated to be higher than TV for the first time in … Continue reading How Brands Are Doubling Marketing ROI with Digital Ads
James Mathewson — February 24, 2017 — February 24, 2017 In my last article, Stop doing short-term campaigns, I said that cognitive effort was the “lever of relevance.” Several people have asked me what this means. Because it is fundamental to my work, I thought I would write a whole blog post about it. First, … Continue reading 5 Levers of Relevance for Digital Authors
