Amanda Clark — February 24, 2017 Follow @GrammarChicInc— February 24, 2017 Here’s a hypothetical for you: Say you’re looking to purchase a new product of some kind, but you don’t really know much about it, or where to get it. You need to gather some information. You need to do some research. So where do … Continue reading Big Changes to Google’s Star Systems (And What They Mean for You)
Cent Muruganandam — February 24, 2017 Follow @centmuru— February 24, 2017 If you want to rank well in the pages of Google, Yahoo!, and Bing, you will need the help of a full-time search engine optimization (SEO) professional. According to a study featured on Search Engine Watch, over half of all users doing online searches … Continue reading 5 Reasons Why You Should Hire An SEO Professional in 2017
Virginia Franco — February 24, 2017 Follow @VAFrancoResumes— February 24, 2017 Making sure your resume and LinkedIn profile are amazing is just half the battle. The other half? As a resume and LinkedIn writer, I coach my clients to harness the power of networking to get your resume and profile in front of the right … Continue reading How to Transform Your Network into Your Most Valuable Job Search Tool
Less isn’t necessarily more when it comes to video. Contributor Carla Marshall explains why the longer you can stream a Facebook Live video, the better your chance of generating engagement. Carla Marshall on February 24, 2017 Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key … Continue reading Why longer Facebook Live streams mean more engagement
Scott Jeffrey — February 24, 2017 — February 24, 2017 A coach stands on the sidelines, peering over all of his players in movement. When he sees a player doing something suboptimal, he pulls that player aside to offer feedback. The coach’s objective is to improve the performance of his players. He sees things the … Continue reading How to Give Effective Feedback to Influence Positive Change
Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America
By Larry Alton February 24th, 2017 Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. While this is good news, the fact remains that raw data without any ability to synthesize and interpret is … Continue reading How to Design Dashboards That Make Sense
Jon-Mikel Bailey — February 24, 2017 Follow @jonmikelbailey— February 24, 2017 In the first video of this ongoing series, we break down the basics of Responsive Web Design. At the end of this video, you should have a good understanding of this concept and how to best use responsive web design in your digital marketing … Continue reading What Is Responsive Design? [Video]
Scott Barnett — February 24, 2017 Follow @scottabarnett— February 24, 2017 I had a conversation this week with a few publishers who were talking about how they use Facebook. A common theme arose, which was “should I love or hate Facebook?” My answer, (a bit tongue-in-cheek,) was “Yes.” If you are a local publisher, there … Continue reading For Local Publishers, is Facebook Friend or Foe?
The burden placed on the “Big Idea” is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle. Peter Minnium on February 24, 2017 “And remember the tyranny of a blank sheet of paper,” my supervisor … Continue reading The tyranny of a blank page: Why creative matters most
