Blake Beus — February 22, 2017 Follow @BlakeBeus— February 22, 2017 Working at an instructional technologies company, we get insight into the latest learning and performance strategies at large companies. And lately, we’ve seen two opposing trends developing across manufacturing and technical teams. The work itself has undergone dramatic and often revolutionary change in the … Continue reading Bridging the Immediacy Gap: 3 Technologies that Can Transform How Technical Teams Learn
Advertising’s Next Step: A Fully Integrated Real-Time Network by Laurie Sullivan @lauriesullivan, February 22, 2017 Crealytics engineers are working to buildout a feed-based advertising platform to not only support Google and Bing’s image-based shopping networks, but support marketplaces such as Amazon and eBay, Facebook, Instagram, and other comparison-priced platform. “The idea is to create one … Continue reading Advertising’s Next Step: A Fully Integrated Real-Time Network
Patrick Foster — February 22, 2017 — February 22, 2017 Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever. Both marketers and businesses are taking full advantage of the medium – and you should be too. But they … Continue reading Ecommerce Social Media Marketing Trends to Focus on in 2017
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only. Greg Sterling on February 22, 2017 Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies showcased a case study with retailer Urban … Continue reading Case study: location data outperforms online signals as e-commerce targeting tool
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. Jim Yu on February 22, 2017 The conversation about local search is not a new one; marketers … Continue reading Hyperlocal marketing will soar in 2017: 5 tips to stay on top
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility. Stephanie LeVonne on February 22, 2017 A client wants to develop a content strategy so they can rank for more keywords but isn’t … Continue reading Will my organic rankings suffer if I don’t have a blog?
It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes. Peter Isaacson on February 22, 2017 We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing … Continue reading 3 ways artificial intelligence is transforming B2B marketing
Lucas Di Patrizio — February 22, 2017 — February 22, 2017 Planning out a video strategy? Then you know that there are six words that always stand out from the rest: Create content that people will love. Engaging, interesting and targeted content is something that must be present at every stage of your buyer’s journey … Continue reading The Best Video Strategy for Every Stage of Your Buyer’s Journey
Mike Wang — February 22, 2017 — February 22, 2017 For some of us, nothing beats the thrill of agency life. Some days you can end up feeling like you’re on top of Mount Everest. Other days, you crawl to your couch with spirits as low as the Marianas Trench. Most creative teams are handling … Continue reading Why Your Agency is Missing Out on New Business
Too Many Fish In The Sea: The Search For Brand Love by Gord Hotchkiss, Featured Contributor, February 21, 2017 I still see — in a number of MediaPost articles and in other places — a lot of talk about “brand love.” So let’s talk about that. My grandfather Jack, who farmed on the Canadian prairies … Continue reading Too Many Fish In The Sea: The Search For Brand Love
