Jannike Ohsten — February 22, 2017 Follow @Babington_Ltd— February 22, 2017 Whether you’re looking to begin or advance your accounting career, finding the right role can be daunting. With an ever-changing professional landscape, it’s difficult to figure out just what prospective employers are looking for. Here are the three areas to focus on. Ethics and … Continue reading What Do Accounting Employers Look For?
Matthew Baker — February 22, 2017 — February 22, 2017 We are all craftsmen and craftswomen. Our craft (“the work we do”) is what sets us apart from others. Our craft may be building software, branding products, making espresso, laying concrete, organizing events, or many other specialties. The journey of developing your craft often starts … Continue reading 5 Ways to Graduate from Professional to Master in Your Craft
Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos. Tim Peterson on February 22, 2017 Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the format to organic posts, the Facebook-owned company announced … Continue reading Instagram’s carousel format can now include more posts, be used outside of ads
Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. Tim Peterson on February 22, 2017 For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ … Continue reading Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human
Understanding Cognitive Bias To Interpret Data, Understand Trends by Rives Martin, Op-Ed Contributor, February 22, 2017 People are all prone to see patterns and causality, a trait that has presented evolutionary advantages that have benefited our ancestors for generations. The idea of “seeing causality” ranges from understanding what times of day are safe for an … Continue reading Understanding Cognitive Bias To Interpret Data, Understand Trends
How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more. Josh Todd on February 22, 2017 Rejection stinks — especially after what you thought was a good first date. Yet in the world of marketing and … Continue reading How to keep your app users from dumping you
Maren Hogan — February 22, 2017 Follow @marenhogan— February 22, 2017 Hiring people with the right technical skills? That’s becoming routine, if never easy. But hiring people who are going to do right by my clients and employees? That’s even tougher. There’s no “right” way to predict whether or not you’re going to hire a … Continue reading 31 Interview Questions to Ask When Hiring Nice People
Amit Sen — February 22, 2017 Follow @amit_kumar_sen— February 22, 2017 It is imperative for new businesses to devise inventive methods to engage their growing audience and attract potential customers. With the number of open marketing channels proliferating, competition is becomes stiffer by the day. When it comes to promoting a new business, the modern … Continue reading How to Shoot Your First Commercial Video to Promote Your New Business
Spenser Skates — February 22, 2017 — February 22, 2017 Retention is the key to building a great business. When your core product experience brings your users back time and time again, you gain some incredible advantages. You spend less on acquisition, learn from your users faster, and start building a community through word of … Continue reading How to Drive Product Growth With Behavioral Personas
Ji-A Min — February 22, 2017 — February 22, 2017 An important recruiting metric, time to fill is the number of days between the day a job requisition is approved until the day an offer is accepted by the candidate. SHRM’s latest recruitment survey reports the average time to fill is 41 days. But with … Continue reading 9 Tips For Dramatically Reducing Your Time To Fill
