In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks 5 dubious and commonly accepted claims about email marketing best practices. Chad White on February 21, 2017 As a former journalist, longtime researcher and American, I’m profoundly troubled by our national struggles with the value of science, the … Continue reading Are you buying #AlternativeEmailFacts as truth?
Debra Murphy — February 20, 2017 Follow @MasterfulMktg— February 20, 2017 Time to go back to basics when it comes to creating online visibility for your business. On-page SEO is a simple process: Optimize each and every page of your website in order to rank higher in the search engine results pages. This simple task … Continue reading On-Page SEO: Boost Your Visibility in Search Engines
Amanda Strouse — February 21, 2017 — February 21, 2017 Social media’s focus has been slowly morphing from images to video for a while now, with the uprising of video sharing sites like Vine (RIP) and Snapchat, the decade-long dominance of YouTube and recently, the development of Instagram Stories and Facebook Live. Not only are … Continue reading The Importance of Short Videos in 2017 to Grow Your Business
Mike Templeman — February 21, 2017 Follow @miketempleman1— February 21, 2017 When you’re practicing SEO, it can be quite frustrating to note how often things change. In the SEO world, there are always new techniques and new ideas. Everyone wants their website to get found by new consumers. Everyone wants to go viral, sometimes just … Continue reading A Mantra for SEO in 2017: Combining Old and New
Julie Chomiak — February 21, 2017 — February 21, 2017 For small business owners, dedicating time and money to marketing efforts can feeling challenging. Beyond being strapped for time, knowing how to market your business is not necessarily an area of expertise for all entrepreneurs. However, there is good news! Regardless of your marketing prowess, … Continue reading 4 Ways to Promote and Market Your Business on a Budget
Brian Mikes — February 21, 2017 Follow @betwext— February 21, 2017 Bulk Text Messages Promote Small Business: A quick introduction to text message marketing. If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is texting these days… and it’s one of … Continue reading Why You Should Use Bulk Text To Promote Your Small Business
Jeanette Nyden — February 21, 2017 Follow @JeanetteNyden— February 21, 2017 Imagine that you are reading the Sunday paper. You suddenly see your vendor’s company name in an article about their stock value plunging on news that they were experiencing “constraints” delivering their services. On August 10th, that very thing happened to the customers of … Continue reading Are You Asking for Trouble? Part 1
Sahail Ashraf — February 21, 2017 Follow @Talcontent— February 21, 2017 We completely understand if you missed this one, and to be honest, not every brand has been allowed to take part. But split testing is out there for some Facebook business accounts, and this means that agencies working for brands can use ads in … Continue reading A Quick Guide To Split Testing Facebook Ads
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. Pauline Jakober on February 21, 2017 If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar … Continue reading Dos and don’ts of PPC advertising for universities
Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization. Pratik Dholakiya on February 21, 2017 National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and … Continue reading 6 business types that reap the most reward from local SEO
