Chris Bennington — February 17, 2017 Follow @cmbennington— February 17, 2017 I’ve come to find similarities between poker, the ultimate skill-game, and advertising, the ultimate gamble. The easy correlation? everyone thinks they can do it. If you haven’t heard this common adage, I find it all too true, “Every business owner claims two skill sets, … Continue reading Advertising Is Like Poker … It’s Not Luck Making Winners
Daily Archives: March 9, 2017
Find Anyone’s Email Address On-The-Spot
Shivam Trika — February 17, 2017 Follow @ShivamTrika— February 17, 2017 Have you ever considered reaching out to influencers to win more exposure and sales? If you have not considered it yet, seriously, you should. Why?Because it is hands down the easiest way to bring new eyes to your work.All it takes is creating awesome … Continue reading Find Anyone’s Email Address On-The-Spot
How to Perfect Your Large and Small A/B Tests
Andrew Sheridan — February 17, 2017 — February 17, 2017 High-performing marketers are obsessed with A/B testing. This obsession is driven by the need to optimize every aspect of their marketing campaigns and improve ROI. But trying to test everything at once with no real plan is overwhelming, leaving many marketers frustrated and without the … Continue reading How to Perfect Your Large and Small A/B Tests
Who is Challenging your Thinking?
Personal Branding Blog — February 17, 2017 — February 17, 2017 If you don’t have someone regularly challenging your thinking my recommendation is to get someone to fill that role … today. It could be a friend, a peer or a mentor. Or, as you’ll see below it could be someone you have never met … Continue reading Who is Challenging your Thinking?
How to Accelerate Online Growth with These Simple Event Tactics
Alex Plotnikov — February 17, 2017 — February 17, 2017 Events are an important part of marketing your product. This is especially true for the B2B niche, where events bring tons of potential clients and partners together. There are dozens of major ecommerce conferences, like eTail or the Imagine Conference. You also have hundreds of … Continue reading How to Accelerate Online Growth with These Simple Event Tactics
The 4 Best Recruiting Software Innovations You Should Know About
Ji-A Min — February 17, 2017 — February 17, 2017 A recent LinkedIn survey reports 56% of these talent acquisition leaders predict their hiring volume will increase in 2017. That means recruiting departments need to re-assess their recruiting tools and consider which best recruiting software innovations will help them succeed. These talent acquisition leaders spend … Continue reading The 4 Best Recruiting Software Innovations You Should Know About
Essential Referral Emails: Part 1 – The Share Email
Beth Corby — February 17, 2017 — February 17, 2017 When I think email, I think emeh. When I think about email marketing, well, I guess I get a little more excited. I guess. Subject lines, open rates, preview text, unsubscribes, dayparting, segmentation. These are the steady drumbeats of much of retail marketing. Thankfully, a … Continue reading Essential Referral Emails: Part 1 – The Share Email
Forward Movement is the Antidote for Uncertainty
Erika Dickstein — February 16, 2017 Follow @springinsight— February 16, 2017 “Faith is taking the first step even when you can’t see the whole staircase.” ― Martin Luther King Jr. There’s plenty of good advice out there about setting a goal before you take action. At Spring Insight, for example, we wouldn’t dream of launching … Continue reading Forward Movement is the Antidote for Uncertainty
20 Tips for Growing Your YouTube Following
Use These 20 Tips to Grow Your YouTube Subscribers There are many tactics you can employ and tips you can effectively use to grow your YouTube following – Here are 20 of the best! (If I do say so, myself.) 1. Your Custom URL Do your best to keep domain URLs and Channel names short … Continue reading 20 Tips for Growing Your YouTube Following
Publishers Clearing House attributes 26 percent revenue lift to header bidding
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. Barry Levine on February 14, 2017 Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one … Continue reading Publishers Clearing House attributes 26 percent revenue lift to header bidding