Daily Archives: March 9, 2017

Advertising Is Like Poker … It’s Not Luck Making Winners

Chris Bennington — February 17, 2017 Follow @cmbennington— February 17, 2017 I’ve come to find similarities between poker, the ultimate skill-game, and advertising, the ultimate gamble. The easy correlation? everyone thinks they can do it. If you haven’t heard this common adage, I find it all too true, “Every business owner claims two skill sets, … Continue reading Advertising Is Like Poker … It’s Not Luck Making Winners

How to Accelerate Online Growth with These Simple Event Tactics

Alex Plotnikov — February 17, 2017 — February 17, 2017 Events are an important part of marketing your product. This is especially true for the B2B niche, where events bring tons of potential clients and partners together. There are dozens of major ecommerce conferences, like eTail or the Imagine Conference. You also have hundreds of … Continue reading How to Accelerate Online Growth with These Simple Event Tactics

The 4 Best Recruiting Software Innovations You Should Know About

Ji-A Min — February 17, 2017 — February 17, 2017 A recent LinkedIn survey reports 56% of these talent acquisition leaders predict their hiring volume will increase in 2017. That means recruiting departments need to re-assess their recruiting tools and consider which best recruiting software innovations will help them succeed. These talent acquisition leaders spend … Continue reading The 4 Best Recruiting Software Innovations You Should Know About

Publishers Clearing House attributes 26 percent revenue lift to header bidding

One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. Barry Levine on February 14, 2017   Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one … Continue reading Publishers Clearing House attributes 26 percent revenue lift to header bidding