Louis Foong — February 10, 2017 Follow @thealeagroup— February 10, 2017 While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook … Continue reading Increase LinkedIn Engagement by 386%
John Nemo — February 10, 2017 Follow @JohnNemoPR— February 10, 2017 LinkedIn’s Marketing team just revealed the most effective ways to get your marketing messages noticed on the platform. Long story short: LinkedIn wants you doing more business on the platform. Ever since 2016’s $ 26.2 billion acquisition by Microsoft, along with a rollout of … Continue reading The Most Effective LinkedIn Marketing Methods – According to Science
Robert Gloer — February 10, 2017 Follow @IOUFinancial— February 10, 2017 Whether you are a startup or a seasoned company, small businesses rely on cash flow to stay in operation. Budgeting is the primary weapon a business owner has to control cash flow and predict possible shortfalls. If you want long-term success, you must maintain … Continue reading Business Budget Basics: 5 Things you MUST be Doing to Ensure Success
David Kiger — February 10, 2017 Follow @davidkiger— February 10, 2017 Despite their best efforts, small business owners may face chaotic scenarios early in their entrepreneurial experience. This can come in a variety of areas. Just to scratch the surface, there’s securing funding, getting established as a reliable business, keeping clients and employees happy, and … Continue reading Small Business Owners Need Composure to Get Through Chaos
Stacey Rudolph — February 9, 2017 — February 9, 2017 Isn’t it amazing that 90% of startups do not make it past the 5th year? According to Go-globe, 74% of high promising internet businesses fail because of premature scaling while 29% others fail due to cash flow problems. Failure is part of online business, and … Continue reading Why Startups Fail and How Yours Can Succeed [Infographic]
Ari Gillam — February 15, 2017 Follow @arigillam— February 15, 2017 A positive customer experience is one of the hallmarks of a company’s long-term success. One of the keys to providing an exceptional customer experience is giving customers the ability to speak with your company directly when they have questions, comments, or concerns. For e-commerce … Continue reading Why Your E-Commerce Site Needs Live Chat
The Email Edge: Content And Email by Ray Schultz, Columnist, February 14, 2017 Here’s yet another study showing that content drives brand. Of the 300 firms polled by Clutch, 79% do it to improve brand visibility. And they’re active at it: 35% of the enterprise marketers create content, as do 42% of the B2B firms … Continue reading The Email Edge: Content And Email
Katherine A. Sliter — February 14, 2017 — February 14, 2017 Within the talent management community, there is often the perception that having more of a desirable personality trait is always better. After all, if friendly, conscientious individuals do well in a particular role, shouldn’t extra friendly and extra conscientious individuals do extra-extra well? To … Continue reading Personality: Can You Have Too Much of a Good Thing?
Gregg Litman — February 14, 2017 — February 14, 2017 When Facebook talks, marketers listen. It’s just too big to ignore, whether you agree with its constant changes or not. But in the case of video — Facebook’s news feed update is a nice step forward. Not only will it encourage longer videos and better … Continue reading Facebook Update: How the Length of Your Video Will Affect Views
